Dr Courtney Stewart

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Dr Courtney Stewart | Food Label & Claims Expert (RNutr, PhD)
Helping Australian food businesses launch & scale with compliant labels & health claims (no $$ reprints, launch delays!)
👇🏼 FREE Food label checklist

Most food founders spend thousands getting their brand right. The photography. The website. The packaging design. The so...
06/08/2026

Most food founders spend thousands getting their brand right. The photography. The website. The packaging design. The social media strategy. All of it considered, all of it invested in.

And then the label the one document a retailer's compliance team will actually scrutinise before they range your product gets put together off a Google search, a competitor's pack, or a designer who doesn't know the Food Standards Code from a style guide.

It's not a criticism. It's an incredibly common pattern. Because labelling feels like admin, and it is, until it isn't. Until a retailer flags it. Until a reprint is required. Until the launch gets delayed because the allergen declaration isn't formatted correctly or the claim can't be substantiated.

The label isn't the boring part of your brand. It's the part that determines whether everything else you've built gets to keep going.

Comment MISTAKE below, and I'll send you the Food Label Compliance Checklist straight to your DMs - free.

Part 1 was about origin fraud. Part 2 is about something that sits on almost every food brand's label in Australia right...
05/08/2026

Part 1 was about origin fraud. Part 2 is about something that sits on almost every food brand's label in Australia right now.

"Natural." "Healthy." "Clean." Words that feel harmless, and are completely unregulated under Australian food law.

Four Corners Part 2 found brands using health-adjacent language that created a misleading overall impression, even without a single technically false claim.

Consumer trust is low. Media scrutiny is high. Your label has never needed to be more bulletproof than it is right now.

Swipe to see what Four Corners found, and whether your marketing language would hold up.

Comment MISTAKE below and I'll send you the Food Label Compliance Checklist straight to your DMs.

Last week, ABC's Four Corners published one of the most significant food investigations in Australian history. Forensic ...
04/08/2026

Last week, ABC's Four Corners published one of the most significant food investigations in Australian history. Forensic scientists tested 221 grocery products from 39 brands. 22% failed.

Leggo's. Coles. Aldi.

All three brands have denied the findings.

As a food regulatory consultant, here's what I want food brands to understand: country of origin is a legal claim, not a marketing decision. And the tools to test it now exist and are being used.

Swipe to see what the investigation found, and what it means for your label.

Comment MISTAKE below, and I'll send you the Food Label Compliance Checklist straight to your DMs.

03/08/2026

Matcha had its moment. There’s already a contender lining up to take its place.

And the brands that moved early on matcha know exactly how valuable it is to spot one of these before everyone else does.

This one’s smoother, more versatile, lower in caffeine - and it solves a supply problem that’s been quietly frustrating manufacturers for the last couple of years. It’s already turning up in everything from lattes to chocolate to savoury sauces.

I break down what it is, why it’s taking off right now, and the premium positioning play that comes with a compliance catch most brands won’t see coming 👆

Because being first to a flavour trend only pays off if the story on your label can actually stand up.

💬 Comment or DM MISTAKES for my free checklist - because the moment you build a product around where an ingredient comes from, your origin claims have to hold up (and getting them right is easier than you’d think).

Most food companies sitting on a potential claim opportunity never pursue it. Not because the evidence isn't there, but ...
31/07/2026

Most food companies sitting on a potential claim opportunity never pursue it. Not because the evidence isn't there, but because the process feels too expensive, too uncertain, and too slow.

This client had a hunch. They had a large product range, a tight internal timeline, and no idea whether the science would back them up. What they didn't have was the budget to find out the wrong way.

Twelve months later, their claim was publicly listed in the FSANZ Notified Food Health Relationships Database.

Swipe to see exactly how it happened, and what the right process actually looks like when you do it properly.

Comment MISTAKE below, and I'll send you the Food Label Compliance Checklist straight to your DMs.

30/07/2026

There’s a market quietly doubling in size - and almost no food brand is building for it.

It comes with rising demand, very little competition, and a clear, unmet need most founders have never thought to design around.

The catch is that this particular audience has nutritional needs that completely change what a product has to do - and a layer of regulation most brands don’t even know exists until they’re already in it.

I break down the market that’s about to boom, why one nutrient sits at the centre of it, and the compliance trap waiting for anyone who builds here without checking the rules first 👆

Because being early to a category is only an advantage if your product can legally do what you’re claiming it does.

đź’¬ Comment or DM MISTAKES for my free checklist - so before you formulate for a specific group, you know exactly which labelling and claim rules apply (and which standard your product actually falls under).

The most expensive label mistake isn't the one that gets you recalled. It's the one that forces you to reprint."High in ...
29/07/2026

The most expensive label mistake isn't the one that gets you recalled. It's the one that forces you to reprint.

"High in protein." "Gut-friendly." "Low sugar." These claims are everywhere, and plenty of brands are using them without checking whether their product actually qualifies.

With mandatory Health Star Rating labelling still on the regulatory agenda, the brands not thinking beyond what's popular right now will be caught scrambling.

Swipe to see what future-proofing actually looks like.

Comment MISTAKE below and I'll send you the Food Label Compliance Checklist straight to your DMs.

28/07/2026

The non-alcoholic drinks industry just published a guide teaching consumers exactly how to pick apart your label.

If you sell a drink product, this changes the game a little - because the people buying from you are now being handed the tools to scrutinise what’s on your pack.

It breaks down every element of a drink label, including a part most founders don’t realise exists: the difference between two types of claims that are regulated in completely different ways. Get them mixed up, and you could be making a claim you’re not actually allowed to.

I break down what’s on this guide, the claims distinction that trips so many drink brands up, and why the bar for your label just quietly got higher 👆

Because when your customers know what to look for, “near enough” labelling stops being good enough.

đź’¬ Comment or DM MISTAKES for my free checklist - so every part of your label holds up, from your ingredient list to your NIP to your claims, because those are the exact things your customers are now being told to check.

Mingle has built a strong brand identity around "better for you" seasonings: no nasties, no artificial additives, cleane...
27/07/2026

Mingle has built a strong brand identity around "better for you" seasonings: no nasties, no artificial additives, cleaner ingredient profiles. So a move into salad dressings makes complete sense as a category extension. The target market is clear: health-conscious consumers who want flavour without the trade-offs they associate with conventional supermarket dressings.

The Balsamic Dressing leans into a Mediterranean positioning - feta, tomatoes, olives, burrata which is smart.

A few things caught my attention from a regulatory perspective. The brand is using avocado oil as a key differentiator and describing the range as delivering "bold flavour without the nasties", language that creates a strong implied health impression. That kind of positioning sits in interesting territory under Australian Consumer Law, because the overall impression it creates needs to be substantiated - not just the individual claims.

The product also contains thaumatin as a natural sweetener and soy protein, which are worth noting from a labelling and allergen declaration perspective.

From a commercial standpoint, this is a well-timed launch. The clean-label dressing space in Australian supermarkets is underdeveloped, and Mingle has the brand equity to own it. Whether the label and marketing language hold up to scrutiny is another question, but the strategy is sound.

What do you think of Mingle's move into dressings?

This founder had a product they believed in. They just couldn't bring themselves to say anything about it.Not because th...
24/07/2026

This founder had a product they believed in. They just couldn't bring themselves to say anything about it.

Not because they didn't have a story to tell. Because every time they tried, the same question stopped them, what am I actually allowed to say?

So they pulled everything down and waited. And the longer they waited, the more the launch slipped away.

What we found when we finally looked under the hood surprised them.

Swipe to see how it unfolded.

Comment MISTAKE below, and I'll send you the Food Label Compliance Checklist straight to your DMs.

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