22/07/2026
New eSafety research released today confirms what so many parents already feel: parenting in the digital age has become extraordinarily complex.
Two new reports exploring the digital lives of Australian children show that parents and carers are deeply engaged in helping their children develop safer and healthier online habits—but they are being asked to navigate technologies, risks and platforms that are evolving faster than most families can reasonably keep pace with.
Among children aged 3 to 10:
🔹 97% have been online
🔹 94% had used the internet in the previous four weeks
🔹 31% had used a social media platform or app
🔹 15% had already used an AI assistant or companion
The research also found that 67% of parents expressed negative feelings about their young child being online, with worry and anxiety dominating. Almost three in four said helping their child stay safe online was challenging.
For children aged 10 to 17, 93% of parents said they discuss online safety—but conversations about newer and more complex risks remain far less common:
🔹 Only 26% had discussed how algorithms influence what children see
🔹 Just 11% had discussed the safe and responsible use of generative AI
🔹 Only 8% had discussed sexual extortion
These findings are not a criticism of parents. They are evidence of how difficult digital parenting has become.
As our founder, Mia Bannister, has often said:
“Parenting in the digital age is like trying to put a fence around a cyclone - fast, chaotic and often steeped in guilt. Many of us have felt too late to act, too unsure to intervene and too overwhelmed to keep up.”
There is no handbook for navigating technologies we did not grow up with, particularly when platforms, algorithms and online risks continue to evolve so rapidly.
Parents cannot be expected to compete alone with billion-dollar platforms, opaque algorithms and technologies deliberately designed to capture and hold children’s attention.
Education and open conversations matter enormously, but responsibility cannot stop at the family home.
Children also need safer platforms, age-appropriate environments, meaningful regulation and Safety by Design. Digital literacy and wellbeing must be embedded, not bolted on after harm has occurred.
Families deserve support, not judgement.
And children deserve a digital world designed with their safety and wellbeing at its foundation.
Ollie's Echo: Pathways to Prevention Ltd welcomes this important research. Our founder and lived-experience advocate, Mia Bannister MICDA, is available to speak with media about the findings, the realities of parenting in the digital age, platform accountability, Safety by Design and Australia’s social media minimum age framework.
Emma Mason Smacktalk The Heads Up Alliance eSafety Commissioner