12/08/2026
Fragrance, it sounds harmless enough, right?
But âfragranceâ or âparfumâ can be a blanket term used to describe a complex mixture of fragrance ingredients without requiring every individual component to be listed on the label. Thatâs exactly why ingredient transparency matters.
Fragrance can be found in so many everyday products; from perfume and body care to candles, room sprays, laundry products, cleaning products and even some baby products.
When youâre reading an ingredient list, look out for terms like: âfragranceâ, âparfumâ, âperfumeâ, or âfragrance blendâ.
If youâre trying to reduce your exposure to synthetic fragrance, these are terms worth paying attention to.
We as a brand believe you deserve to know exactly what youâre putting on your body and bringing into your home. Thatâs why we donât use synthetic fragrance in our products. We choose naturally derived, plant-based scents such as essential oils, with transparency around what goes into every product. You can find the full list of ingredients on every product page on the website.
Low-tox living isnât about perfection, but it starts with knowing whatâs in the products you choose. đ¤