Generation Her

24/05/2026

1 in 7 women in Australia experience postnatal depression.

With 292,318 babies born in Australia in 2024, that means an estimated 41,759 women experienced postnatal depression last year alone.

And yet:
• Queensland has only 12 public Mother Baby Unit beds
• Tasmania and the Northern Territory have no residential perinatal mental health service at all
These statistics are not simply about individual illness. They reflect what happens when women and birthing people are left without adequate support, continuity of care, community connection, affordable services, and accessible mental health care during one of the biggest transitions of their lives.

But there is reason for hope.
We know that connection matters. Continuity matters. Community matters.
When parents are surrounded by skilled care, practical support, peer connection, safe relationships, and communities that truly hold them, outcomes improve for both parents and babies.
Across Australia, healthcare workers, peer workers, charities, doulas, midwives, advocates, and grassroots organisations are continuing to push for something better — and that work matters.

Postnatal depression is treatable. Recovery is possible. And families deserve far more support than they are currently receiving.

Because no parent should have to struggle alone. 💛

For support and information:
COPE – Centre of Perinatal Excellence

21/05/2026

Mackay people!
Mackay people- Get your tickets for an amazing night.
Mirrorball is hosted by The Held Project and is the perfect excuse to get dressed up as well as raising money for a vital cause.

Ready to dance the night away? 🪩🕺🏽💃🏽

Picture disco balls, glitter, sequins, starlight along with a three course gourmet meal at one of Mackay's best venues. ✨

MIRRORBALL will be a night you won't forget! 😍

Grab your tickets today ⬇️

https://www.ticketebo.com.au/the-held-project/mirrorball-a-studio-54-experience

All proceeds raised will go directly to The Held Project to go to helping mothers in our community, funding the vital work we do in the perinatal mental health space.

There will be a selection of amazing prizes to win on the night.

If you would like to sponsor the ball in any way, whether it be a prize, in kind donation or much-needed financial sponsorship, please get in touch via Facebook or [email protected]

See you there!

💜

12/05/2026

Only FIVE months to go until the National Endorsed Midwife Conference in beautiful Launceston, Tasmania 🍂✨

The only national conference in Australia dedicated specifically to endorsed midwives is getting closer — and we cannot wait to gather together.

This isn’t just another conference.

It’s a space for endorsed midwives, privately practising midwives, and registered midwives considering endorsement to connect, learn, support each other, and remember that we are not doing this work alone.

With neonatal resuscitation, midwifery practice review, CPD, business support, models of care discussions, networking, and social connection all built into the conference, it has been intentionally designed around the real-world needs of endorsed midwives.

And maybe, somewhere in the conversations, learning, and connections, the conference holds that next piece of the puzzle for each of us trying to navigate maternity care in a system that too often fails to value midwives or mothers in the ways it should.

And all of this happens in one of Australia’s most beautiful destinations — UNESCO City of Gastronomy Launceston, surrounded by stunning landscapes, incredible food, wineries, markets, and the breathtaking beauty of northern Tasmania.

✨ Conference dinner included with in-person registration
✨ Recorded attendance option available for accessibility
✨ Registered midwives warmly welcomed too

We cannot wait to see you there.

11/05/2026

Supporting families starts with community. 💛
The Held Project and The Mum Hub Mackay are looking for volunteers to help support local parents and families through perinatal mental health services in Mackay.
Whether you can give a little time, practical help, or simply a caring presence — it all makes a difference.
Please consider volunteering or share this post to help us grow the village around local families. 💚

✨ VOLUNTEERS NEEDED ✨

The Held Project is growing, and we need more incredible women to help us support mums across Mackay and Moranbah 💛

We are currently looking for:

🤍 The Mum Hub Volunteers (Mackay)
• 1 shift per week
• 10am–2pm
• Right now we really need help on Mondays, Tuesdays and Fridays
• Help create a warm, welcoming space for mums to connect, feel supported, and know they’re not alone

🤍 Peer Support Workers (Mackay + Moranbah)
• Delivery of our wellbeing bags
• Providing peer support visits in the community
• Offering connection, understanding, and lived-experience support to mothers during pregnancy and postpartum
• Full training provided

If you have lived experience with perinatal mental health, a passion for helping others, or simply want to make a real difference in your community—we would love to hear from you.

No mum should feel alone 💛

Please DM us or email
[email protected]

Together, we can hold more mums 🤍

04/05/2026

This International Midwives Day, let’s remember something powerful.
Yes—midwifery is under attack in many parts of the world.
Yes—there are shortages.
Yes—many midwives are working within systems that don’t truly support them.
But midwives have always existed—and we always will.
The International Confederation of Midwives reminds us:
“The practice of midwifery can be traced back to the palaeolithic era (40,000 B.C.)…”
Before hospitals.
Before policies.
Before governments.
Midwives supported birth in caves, in communities, in times of danger and uncertainty—learning from each other, from experience, and from the natural world.
They stood through wars.
Through revolutions.
Through every shift in human history.
And we are still here.
Midwives will be here long after the current challenges pass.
Long after broken systems are rebuilt.
Long after patriarchy falls.
Long after colonialism is recognised as the history it is.
Midwifery is ancient.
It is resilient.
It is unstoppable.
Today, we honour not just midwives—but the enduring legacy they carry.
💛 Happy International Midwives Day

29/04/2026

There’s something powerful happening in maternity care — and it’s bigger than most people realise.

Have you heard of the 3.5% rule?

Research from Erica Chenoweth shows that when just 3.5% of a population stands for change, transformation becomes inevitable.

In Australia, endorsed midwives now make up 4.9% of the workforce
(1,628 out of 33,065 midwives).

We’ve crossed the threshold.

This isn’t just a number — it’s a signal.

A signal that a new maternity care system is already emerging.
One that is more connected, more flexible, and more responsive to women and families.

As Arundhati Roy so beautifully said:

“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.”

Can you feel it too?

26/04/2026

Australia’s maternity system is under pressure — and in many places, it’s already breaking.

Across Queensland, birthing services are closing. Communities are losing access. Women and birthing people are being asked to travel further, navigate fragmented care, and accept fewer choices.

But what if the answer already exists?

➡️ Privately Practicing Midwives (PPMs)
➡️ Endorsed Midwives ready to step forward

This post shows two maps:

THIS: Closures of maternity and birthing services across Queensland
THAT: Locations of Privately Practicing Midwives currently providing care

And here’s what matters:

The PPM map only reflects those already in private practice.
As of December 2025, there are 476 endorsed midwives in Queensland.

That’s 476 highly skilled clinicians — many of whom want to work in private practice, to provide continuity of care, to support women and families, and to strengthen maternity services.

With the right support, funding, and system change, these midwives could provide care for hundreds more women and birthing people.

This isn’t a workforce shortage.
It’s a workforce waiting to be enabled.

The solution isn’t starting from scratch.
It’s recognising, supporting, and investing in the workforce we already have.

21/04/2026

Opening tomorrow!

21/04/2026

In 2012, there was just one Endorsed Midwife in Australia.

By December 2025, there are 1,628.

This is what progress looks like.

Endorsed midwives are more than a number — they are a growing force of highly skilled clinicians providing accessible, holistic, and relationship-based care to women and birthing people across diverse settings.

At Generation Her, we see this growth as a powerful signal:
✨ More access to care
✨ More informed choices
✨ Stronger, more sustainable models of care

And we’re here to support what comes next — through education, connection, and capability-building for the workforce driving change.

Because the future of maternity care isn’t centralised.
It’s connected, skilled, and led by clinicians like you.

12/04/2026

Why Endorsed Midwives Matter 💛
We all know the maternity system is under pressure.
Hospitals are stretched. Women and birthing people are often sent home before they feel ready. Intervention rates are rising. Midwives are burnt out, constrained by policy, and too often unable to work to their full scope.
And in many areas, maternity services are shrinking—meaning longer travel, fewer choices, and sometimes no local care at all.
But there is another way… 🌿
Endorsed and privately practising midwives (PPMs) are providing care beyond hospital walls—care that is flexible, relational, and built around what women and families actually need.
✨ Longer, more meaningful appointments
✨ Continuity of care from pregnancy through to weeks after birth
✨ Support in the home environment
✨ Clinical autonomy, including prescribing and referrals
✨ Care that centres the woman—not the system
This is community-embedded, decentralised care—and it works.
It’s not new. Midwives have supported women in homes, communities, and remote settings for generations. And we know this model leads to:
💛 Healthier mums and babies
💛 Higher breastfeeding success
💛 Lower intervention and birth trauma rates
💛 Greater satisfaction—for both families and midwives
And yet… it’s still hard for midwives to become endorsed and step into private practice.
If we want better outcomes, we need to support this pathway.
Because this isn’t just about midwives—it’s about creating a system that truly supports women, strengthens families, and builds healthier communities.
The future of maternity care isn’t just in hospitals.
It’s in community. 🌏