25/07/2026
On Friday, we were thrilled to attend the "Nobody Told Me" event, where health professionals shared the common experiences new mums and dads wish someone had prepared them for before birth.
Because every parent deserves to enter postpartum feeling informed and supported, not left wondering, "Why didn't anybody tell me that?"
It was such a valuable morning of honest conversations about birth, postpartum and everything that comes after. From practical support (hello, Frida Peri wash Bottle!) to mental health and everything in between, the focus was on helping families feel more prepared for this life-changing season.
We're so pleased to see postpartum preparation and support finally getting the attention it deserves. The more we talk about it, the fewer parents will feel caught off guard, and that's something worth celebrating.