Andrew Rooke

Andrew Rooke I help people be super healthy of mind, body & spirit. The end.

26/05/2026

Thanks for all the birthday love! ☺️🙏🍰

For me, life is now about play and rich relationships.

Although Jo is overseas for this one, we sure made the most of it!

14/05/2026

"Success for me looks like freedom."

When Maria and I first met she was leading a Melbourne agency — deeply capable, and quietly losing herself in everyone else's expectations. With a little inner work she discovered what freedom actually takes, and how possible it truly is.

In this conversation we walk that arc — the shadow work, the meditation, the frameworks — and the moment she stopped waiting and built PEP. Now she's fully booked within a month.

Enjoy this one! Thanks Maria :-)

12/05/2026

"I wasted so much mental energy" ...

One of the best shifts you can make in your life as a leader (even if only for yourself),
is to let go of taking things so personally.

Maria of shares two key insights from her growth journey, that were the difference making the difference!

Thanks Maria!

29/04/2026

In the flourishing of a person, I see one huge double-edged sword 💡

And Maria was able to make a profound shift for herself, leading to beginning a new business and her entrepreneurial journey fully booked in 1 month..

Check it out, and let me know what you think? 💖

27/04/2026

Who knew that underneath it all, emotions are what matters most? 🤭

They will grow your business and they will stifle your business, depending on how you are with them..

I sat down with Maria today, and we talked about her entrepreneurial transition and more importantly her own growth.

Her mental and emotional freedom, to be her full self.

Choosing. Responding. No need to be re-acting.

And from this she's created a business that's booked out chockers with clients, in under 1 month. 😍

Emotional freedom is a space beyond emotional regulation.

We don't need stoic philosophy in this space. Nor to be "authentic".

Because it's no longer a performance, it just flows and happens.

When you've invested in the work, this freedom is possible.

More to come with Maria through the week, we'll stream this conversation on Thursday so watch this space

Especially if you too want a fully booked business and life in flow

Andrew 🙏

21/04/2026

If you hit your targets and you move on in 3 seconds to the next thing... you might be confusing drive and ambition.

I made this clip because I've sat with this one myself.

And hundreds of clients too.

There's a difference between ambition and drive that almost nobody talks about — and it explains why the most successful people I work with are often the least able to absorb their own wins.

Ambition has an off switch. Drive doesn't.

Because drive isn't about what you're building. It's more about what you're outrunning. Compulsively.

And that is ... your conditioned self.

The habits and programs that makes you scroll past a congratulations text at 11pm? It's the same habit that won't let you feel the revenue milestone, or the appreciation.

Your nervous system holds the code. Drive has no off switch. Ambition is chosen from the core of your identity.

Share this with a high performer who scrolls past her own wins.

She'll know which one she's doing within 3 seconds of reading it.

Cheers, Andrew.

13/04/2026

I see this in 80% of the founders I work with. They think they're ungrateful. They aren't.

There's a word for what happens when the business is working, the life looks right from the outside, and you still feel flat.

It's not burnout. It's not depression. It's not ingratitude.

It's an orientation error.

Imagine you've been renovating a house for twenty years. The house is extraordinary. Everyone who walks through it says so. But you've never once sat down in a chair and lived in it.

Now run a P&L on your own life. Not your business — your life. You're paying full price for success. The hours. The health. The sleep. The presence you keep promising your kids.

And you're collecting about 30 cents of the experience.

You'd fire any division head who brought you those numbers. But you've been accepting them in your own life for years.

The word is vital engagement. Everything you do — the coffee, the board meeting, the school pickup — connected to something that actually matters to you. Because the orientation shifted. From goal to whole.

The house is built. It was always built. You just need to sit down in the chair.

08/04/2026

Most therapists and coaches taught you to understand your patterns. But I'm guessing nobody taught you where it actually lives in your body.

I keep meeting people who can explain their patterns in three different therapeutic languages.

Who've done years of work. Read the books. Named the wound.

And something still hasn't shifted.

Here's what I think is happening:

Your mind is the screen. Your body is the hard drive. Every persistent pattern has a physical address — stored in the tissue, the fascia, the way you hold yourself.

Most of us have been editing the screen while the files stayed unchanged.

A more sophisticated relationship with a cage is still a cage.

At a certain point, growth stops being about understanding more. It reverses direction. And becomes about clearing what's stored.

You don't need a better story about why you're stuck. You need a few minutes of listening to the place in your body that's been telling you the whole time.

Walking into facilitate a retreat for business owners today, who are leaning into understanding their evolving identity....
01/04/2026

Walking into facilitate a retreat for business owners today, who are leaning into understanding their evolving identity... so cool 😊

We are birthed into this world and given our moral compass, our conditions of security and safety, our way of relating to others, and most never unlearn what was learned as a toddler, when really we had little choice.

And with this fabulous group, it became clear the shackles of identity, impacts on their business and the freedom of loosening identity just a little bit, bit by bit...

There is not much more important than this topic for living and leading a full, flourishing business and life and I'm so grateful to be invited 🙏❤️

31/03/2026

She'd been an insomniac for 18 months. She fixed it in 10 days.

Not with a sleep protocol. With 3 conversations she'd been avoiding.

Here's what's actually going on: every unmade decision is an open loop. Your brain literally can't let go of unfinished business. So when you won't decide during the day? Your brain takes the night shift. 47 open tabs. No wonder you can't sleep.

Of course the magnesium didn't work. Of course the breathing app didn't work. You were treating a decision problem with a sleep solution. That's not a failure of effort — that's a misdiagnosis.

My client made three decisions in ten days. None went perfectly. The insomnia was gone within a week.

Before you close this app: name one decision you've been carrying. You don't have to make it yet. Just name it. That's the first step to putting it down.

At coffee with a client today we chatted about how to really develop his people beyond the ordinary. So he can truly en...
27/03/2026

At coffee with a client today we chatted about how to really develop his people beyond the ordinary. So he can truly enjoy his business and life..

If you really want your team to develop rapidly and flourish in their own autonomy, feel empowered and step up a notch..

Then this napkin scribble might help you...

There are four levels / maturities of development in play here,
1. First people will come to you with problems that we desire for them to solve
2. If we are empowering we ask for people to bring their solutions. That's better.
3. We invite people to examine the real problem (underneath the surface)
4. We invite people into a dialogue about how they are thinking

Because the problem is never the real problem.

And so the solution is never the real solution either.

Unless it's root and branch. Depth and breadth.

It will keep recurring in different ways and guises.

But once we have the real problem and the thinking that led to it, we can dance with that thinking, to develop the thinking.

And that in turn leads to less problems in the first place.

If you want to work on your business, be in flow, enjoy your life to the max

We want to be operating here.

Your future you and everyone else will thank you for it.

Happy Friday!
Andrew.

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