07/07/2026
Sensitive skin is on the rise globally, with more than 55% of customers now identifying as having sensitive skin. Climate change, environmental stressors, and modern lifestyle are placing increasing pressure on the skin barrier.
At the same time, regulatory changes and consumer awareness are driving demand for gentler, barrier-supportive skincare formulations that still deliver scientifically credible results. This shift places renewed importance on antioxidant and barrier-supporting ingredients, which help protect the skin from oxidative stress caused by UV exposer, pollution, and temperature fluctuations.
This introduces a powerful opportunity to focus on one of the most strategically valuable products in the Vitamin STEP-UP SYSTEM:
Skin EssentiA® AVST Gel.