Miriam McCrea Personal Training

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Canada
Toronto, ON
Miriam McCrea Personal Training

Functional strength for women 45+ & seniors

Confidence, mobility & longevity

Proud Well.ca & Fitness Avenue partner

06/09/2026

Most fitness professionals don’t fail because they lack coaching skills. They struggle because no one taught them how to build a business.

Certification programs do a great job teaching exercise science and coaching fundamentals, but often leave new trainers to figure out client acquisition, marketing, and business development on their own.

The conversation in Dr. John Rusin’s comments reinforced what many experienced coaches already know: success in this industry isn’t just about programming and client results. It’s about sales, marketing, client retention, communication, positioning, and creating a sustainable business model.

Too many talented fitness professionals leave the industry not because they’re bad coaches, but because they were never given the business skills needed to thrive.

That’s exactly why I’ve created my Business Fundamentals Program, launching this September.

Drawing on decades of experience in sales, marketing, business development, and entrepreneurship, I’ll help fitness professionals build the foundation needed to grow sustainably, attract the right clients, and create a business that supports the life they want.

Applications for the Fall cohort are now open 🔗 in bio

If you’re curious whether the program is the right fit, send me a message or book a call - I’d love to connect.

Special thanks to for allowing me to share this post and for the incredible work he continues to do in the fitness space.

04/24/2026

Period equity matters - full 🛑

A client recently put me onto the initiative happening at Scout in Leslieville, supporting Moon Time Connectionsand it was an instant yes. I had some extra supplies at home and dropped them off earlier this week.

If you have unopened period products sitting in a drawer, consider bringing them in this month. These donations help support Indigenous communities across Canada with access to safe, essential care.

You can drop off at either Scout location until the end of the month.

Shoutout to Organyc and Natracare for being part of my regular rotation and making it easy to share.

Community shows up in moments like this 🦾🖤

04/19/2026

Keeping it in the family 🖤 My 95 year old Pops and my son love my new trucker hats.

Big thanks to the team at Merch Co. for bringing these to life. It feels good to support local and see it come full circle.🦾

04/15/2026

Today’s on-the-go breakfast and lunch has me laughing 😭🤣 So not IG-worthy, but also wanted to show the reality. Meal prep isn’t glamorous or sexy.… but it works.

This took about 10 minutes to assemble, mostly because I packed up three days worth of breakfasts at once.

Breakfast: Greek yogurt + chocolate whey (I use LEANFIT ) + Organic Traditions chia seeds and cacao nibs

Lunch: quinoa, sweet potato, chicken (all batch-cooked Monday evening and piled into a mason jar because I like to keep it BPA free)

Snack: an 🍎(because you know I’m about that fibre) and a protein bar.

Here’s the thing most people miss: when your food is already decided, the “what should I eat?” chatter quiets right TF down.

Less food noise = fewer impulse choices = way better follow-through 🦾

It doesn’t need to be perfect,it just needs to be done. Take five minutes tonight and save yourself a whole lot of aggro tomorrow.

Prepared food is self-respect in action, and you’re worth it, babes 💙🦋

04/12/2026

Strength training is already one of the best things you can do for your body as you move through your 40s, 50s and beyond. Adding a weighted vest is a simple way to take it that extra step.

I remember when I first ordered my AmStaff weighted vest from Fitness Avenue 🦾 It was my introduction to what has become one of my favourite Canadian fitness retailers. At the time I was just thrilled to find a high quality option that wasn’t Amaz**

Now I’m proud to be partnered with them!

Here is why I come back to the vest again and again:

• it adds gentle, consistent load to your body, which can help support bone density over time
• it increases the intensity of simple movements like walking, step-ups, and squats without needing heavier weights
• it can elevate heart rate slightly, meaning more work done in the same amount of time
• it builds strength and stability in a very functional, real-life way

For many of my clients, this is a really accessible tool.

You do not need to overhaul your workouts. Even adding it to a walk or a few exercises in your session can make a big difference.

If you’ve been curious about trying one, this is your sign.

http://www.fitnessavenue.ca/MIRIAM to browse the spring sale. I’m always happy to answer questions!

04/09/2026

Over the past few years, a lot of us have been rethinking where we spend our money.

If you’re building a home setup or just need a few basics, I’ve started working with Fitness Avenue 🍁

They’re a Canadian company that’s been around for almost two decades, carrying a wide range of equipment from the industry’s leading brands. Think weighted vests, resistance bands, wobble boards, kettlebells, foam rollers, yoga mats… I’m like a kid in a candy store 🍭

I like that it’s straightforward. No BS – just solid equipment, good variety, and NOT AMAZON.

If you’re putting together a simple home setup, you really don’t need anything complicated. A few well-chosen pieces go a long way – I’m here if you have any questions.

Check them out 🦾 Their spring sale is bonkers!

https://www.fitnessavenue.ca/?dt_id=3091956&aff_link=MIRIAM&aff_code=MIRIAM

04/04/2026

If we’re friends here but you’re not following my business page on Instagram yet, I would really appreciate the support.

I’m putting more energy into that platform as I work toward launching a business mentorship program for freelance fitness professionals.

On my page I share practical tips on strength training, nutrition, and navigating midlife fitness (great for, but not limited to) women dealing with perimenopause and menopause. The goal is always information you can actually use.

I don’t post excessively, and I try to keep my posts short and actionable.

If you’d like to follow along, you can find me here:

https://www.instagram.com/mmptyyz?igsh=dHUwbnEzdHM1emR3&utm_source=qr

And if you already follow me there, feel free to share the page with anyone who might enjoy the content.

Thank you 🖤 Un GROS merci pour votre soutien!

04/01/2026

My friends: Momentum Matters is a free, biweekly 5-minute read packed with practical, evidence-informed strategies for:

✓ Functional fitness you can actually do in real life

✓ Digestive health, including protein and fibre tips

✓ Energy, clarity, and confidence for midlife and beyond

Join a community of women (and a few wise men!) taking small, sustainable steps toward better health — without the fads, extremes, or overwhelm.

Sign up today and start building your midlife momentum!

https://mailchi.mp/07f8dee9618d/balance-built-better?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZnRzaAQ55r9leHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAafaHI2KW_cFp4Ks2A7WlHODOzwv76OLn-OERge-5k29YZ-WqvPwvrI6f1faYg_aem_uJAxR-DSJVOeg1bWXLl4nQ

Address

235 Carlaw Avenue
Toronto, ON
M4M2S1

Telephone

+14165626507

Website

https://linktr.ee/mmptyyz

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