16/09/2026
What if loving your profit could help you fall back in love with your business?
In this episode of the Authentically Elisa podcast, Elisa sits down with business strategist and outsourcing expert Kristen Graham to explore why understanding your numbers is essential for making confident decisions and scaling on your terms. They discuss managing cash flow, prioritizing profit, outsourcing bookkeeping, and building a team that allows you to focus on your zone of genius while creating a healthier, more sustainable business.
Listen on your favourite platform (link in comments).
About Kirsten Graham
Kirsten Graham is a business strategist and outsourcing expert with a decade of experience helping entrepreneurs take control of their finances and scale with confidence. She has guided countless business owners through the process of hiring and working with Bookkeeping Virtual Assistants, giving them the tools and systems they need to understand their numbers and make smarter financial decisions. Her work through the Love Your Profit program focuses on simplifying bookkeeping, reducing financial stress, and helping business owners build the support teams that allow them to thrive.