07/26/2026
Our Chen Zheyuan is OFFICIALLY a YSL Saint Laurent China Brand Ambassador!!!!!
Like... say it with me — CHEN ZHEYUAN. SAINT LAURENT. AMBASSADOR.
I'm not crying, you're crying.
We've been here since day one. We saw him get that Paris invite. We saw those billboards pop up city after city — Shanghai, Beijing, Hangzhou, Shenzhen, Wuhan, literally EVERYWHERE. We saw him show up and show out, no title needed, just pure presence. And now? NOW IT'S OFFICIAL.
YSL didn't just give him a campaign. They gave him the WHOLE thing. The title. The billboards. The Qixi film. The trust. And honestly? He deserves EVERY. SINGLE. BIT. OF. IT.
To SAINT LAURENT — THANK YOU. Thank you for seeing our boy. For making him the first male celeb in China to get that mainline ready-to-wear billboard treatment. For believing in him the way we always have.
And to Chen Zheyuan — we are SO FREAKING PROUD of you. Like, proud doesn't even cover it. You worked for this. You earned this. And we're gonna be screaming about this for a very, very long time. Sorry not sorry.
This is just the beginning, and we're so ready to ride with you all the way. 🥺🖤
CONGRATULATIONS, OUR AMBASSADOR. YOU DID THAT. 👏🔥
#陈哲远
