11/08/2026
122,000 people search "personal trainer near me" every month in the US alone. 🤯
But here's what nobody tells you: what clients search for is COMPLETELY different depending on where you coach.
We pulled real search data (SemRush, Aug 2026) from 11 countries. The highlights:
🇫🇷 France doesn't search "personal trainer" — it's "coach sportif" (16K/mo). Wrong words = invisible.
🇵🇱 In Poland, training PLANS out-search trainers 3:1. People want the product, not the person.
🇵🇹 Portugal literally googles workout plans "as PDF". Your easiest first product is sitting right there.
🇳🇱 The Dutch are searching HYROX and half-marathon programs. Event-prep coaching is exploding.
🇩🇪 Germany searches nutrition advisors 3,300×/month. Coaches who add nutrition can expand their reach.
🇸🇪🇳🇴🇫🇮 The Nordics? Programs, programs, programs. Productize or miss out.
The pattern across every single market: clients aren't looking only for "a trainer" anymore. They're looking for programs, meal plans, online options and packages.
Swipe to find your market 👉 and tell us in the comments: which country or city should we break down next? We'll pull the real data. 🔍
Build what your market is already searching for — programs, meal plans and online coaching, all in one platform. Free 14-day trial → link in bio.