17/06/2026
We have previously raised concerns with the Advertising Standards Authority (ASA) regarding television advertising by some online funeral providers, which we believed had the potential to mislead consumers and create confusion about the services being offered.
We are pleased to see that the ASA has now upheld complaints against certain advertisements, ruling that aspects of them were misleading and could confuse members of the public.
Choosing a funeral is an important decision, and families deserve clear, accurate information to help them make an informed choice. If you have any questions about funeral options, including direct cremation, we would encourage you to speak with your local independent funeral director, who can provide guidance, support and advice tailored to your family's needs.