DirectVision Opticians

DirectVision Opticians Trusted family-run opticians with branches in Great Barr and Sheldon. NHS and private eye care, stylish frames, and clear pricing — no hidden extras.

Direct Vision Opticians is your local, family-run optical practice with locations in Great Barr and Sheldon. We offer NHS and private eye tests, a full range of contact lens services, hearing care through Hidden Hearing, and expert help choosing the perfect glasses — including our exclusive J.HYDE collection. Our approach is simple: personal service, professional advice, and transparent all-inclusive pricing. Whether it’s your child’s first test, a contact lens check, or premium varifocals, we’ve got you covered.

📍 Locations & Contact Info:
📍 Great Barr:
122 Hillingford Avenue
Great Barr
Birmingham
B43 7JU
📞 0121 325 0665

📍 Sheldon:
297–299 Church Road
Sheldon
Birmingham
B26 3YH
📞 0121 742 9599

📧 Email: [email protected]
🌐 Website: www.mydirectvision.com

⏰ Opening Hours (suggested format – adjust if needed):
Monday–Friday: 9:00am – 5:00pm
Saturday & Sunday: Closed

🚗 Autumn driving can bring a different kind of glare.As the days get shorter and the sun sits lower in the sky, changing...
18/09/2026

🚗 Autumn driving can bring a different kind of glare.

As the days get shorter and the sun sits lower in the sky, changing light conditions can make driving more demanding on your eyes.

Low sun, reflections from wet roads and the transition into darker evenings can all affect how comfortably and clearly you see behind the wheel.

A few things can help:

👓 Make sure your prescription is up to date
✨ Keep your glasses and windscreen clean
🌤️ Consider prescription sunglasses for low daytime sun
👁️ Book an eye test if you’ve noticed changes in your vision

If it’s been a while since your last eye test, autumn is a great time to get your vision checked.

📍 Direct Vision Great Barr
📍 Direct Vision Sheldon

Book your eye test today.

🍂 A new season is a good time to check in on your eye health.As we move into autumn, changing light, lower sun and darke...
13/09/2026

🍂 A new season is a good time to check in on your eye health.

As we move into autumn, changing light, lower sun and darker evenings can all affect how comfortable your vision feels day to day.

If your eye test is due, now is a good time to book in and make sure your prescription is still working well for you.

Regular eye examinations can help:

Check for changes in your vision
Monitor your overall eye health
Make sure your glasses are giving you the clearest, most comfortable vision possible

📍 Direct Vision Great Barr
📍 Direct Vision Sheldon

Book your eye test today and see clearly this autumn.

🎒 The new school term is underway — but is your child seeing everything clearly?Now that children are back in the classr...
11/09/2026

🎒 The new school term is underway — but is your child seeing everything clearly?

Now that children are back in the classroom, it can be easier to notice signs that their vision may need checking.

Look out for things like:
✔ Squinting at the board
✔ Sitting closer to screens
✔ Headaches after reading
✔ Losing their place on the page
✔ Complaining that things look blurry

Children don’t always realise when their eyesight has changed, so regular eye examinations are an important part of supporting their learning and confidence.

Children under 16, and under 19s in full-time education, may be entitled to an NHS-funded eye test.

Book your child’s appointment at Direct Vision Great Barr or Direct Vision Sheldon.

👓 Glasses they’ll feel confident wearing.Getting new glasses can feel like a big change for a child, especially when the...
31/08/2026

👓 Glasses they’ll feel confident wearing.

Getting new glasses can feel like a big change for a child, especially when they’re about to head back to school.

The right pair should do more than help them see clearly. They should feel comfortable, fit properly and, most importantly, be something they’re happy to wear every day.

At Direct Vision, we’ll help your child find frames that suit them and make choosing their new glasses an enjoyable experience.

With September approaching, now is a great time to get everything sorted before the new school term begins.

📍 Direct Vision Great Barr
📍 Direct Vision Sheldon

Book your child’s eye test and let’s find glasses they’ll feel confident in.

📚 New term. New routines. Clear vision.The start of September is almost here.From seeing the board clearly to reading, w...
28/08/2026

📚 New term. New routines. Clear vision.

The start of September is almost here.

From seeing the board clearly to reading, writing and concentrating in class, good vision plays an important role throughout your child’s school day.

If you haven't booked their eye test yet, there's still time to get their vision checked before they head back to the classroom.

Children under 16, and under 19s in full-time education, may be entitled to an NHS-funded eye test.

📍 Direct Vision Great Barr
📍 Direct Vision Sheldon

Book their appointment today and help them start the school year seeing clearly.

👓 New glasses should be something your child feels good about wearing.For some children, getting their first pair of gla...
26/08/2026

👓 New glasses should be something your child feels good about wearing.

For some children, getting their first pair of glasses can feel like a big change – especially with a new school year approaching.

That's why choosing the right pair isn't only about their prescription. Finding a frame that's comfortable, fits properly and reflects their personality can help them feel much more confident wearing their glasses every day.

Our team will take the time to help your child find a pair they genuinely enjoy wearing.

Visit Direct Vision Great Barr or Direct Vision Sheldon and let us help them find their new look for September.

🎒 School is nearly back – have you booked your child’s eye test?With September just around the corner, now is the time t...
24/08/2026

🎒 School is nearly back – have you booked your child’s eye test?

With September just around the corner, now is the time to get their eyes checked before the school routine begins again.

An eye test can help identify changes in your child’s vision that they may not have noticed themselves – giving you time to get everything sorted before they’re back in the classroom.

👓 Children under 16, and under 19s in full-time education, may be entitled to an NHS-funded eye test.

Appointments before the new school term are filling up, so book now at Direct Vision Great Barr or Direct Vision Sheldon.

👁️ Good vision today supports brighter futures tomorrow.Children's eyesight can change as they grow, often without them ...
21/08/2026

👁️ Good vision today supports brighter futures tomorrow.

Children's eyesight can change as they grow, often without them noticing.

Regular eye examinations help to:
✔ Detect changes early
✔ Support learning and concentration
✔ Monitor healthy eye development
✔ Ensure they're seeing clearly at school and at home

Even if your child isn't complaining about their eyesight, routine eye tests are one of the best ways to protect their vision.

Book an appointment at Direct Vision Great Barr or Direct Vision Sheldon before the new school term begins.

👓 Did you know some children are also entitled to help towards the cost of glasses?If your child qualifies for an NHS ey...
19/08/2026

👓 Did you know some children are also entitled to help towards the cost of glasses?

If your child qualifies for an NHS eye test, they may also be eligible for an NHS optical voucher to help towards prescription glasses if they need them.

Our friendly team will:
✔ Carry out a thorough eye examination
✔ Explain the results clearly
✔ Help you choose suitable frames
✔ Guide you through any NHS support available

We'll make the whole process simple and stress-free.

Visit Direct Vision Great Barr or Direct Vision Sheldon to find out more.

📚 September is just around the corner. Is your child ready to see their best?The new school term will be here before you...
17/08/2026

📚 September is just around the corner. Is your child ready to see their best?

The new school term will be here before you know it, and now is the perfect time to book your child's eye test before routines become busy again.

Clear vision helps children:
👓 Read with confidence
✏️ Stay focused in class
📖 Learn comfortably
⭐ Feel confident every day

If your child is under 16, or under 19 and in full-time education, they may be entitled to an NHS-funded eye test.

Book now at Direct Vision Great Barr or Direct Vision Sheldon and help them start the new school year with clear vision.

Address

122 Hillingford Avenue
Great Barr
B437JU

Opening Hours

Monday 9am - 1pm
2pm - 5:30pm
Tuesday 9am - 1pm
2pm - 5pm
Wednesday 9am - 1pm
2pm - 5:30pm
Thursday 9am - 1pm
2pm - 5pm
Friday 9am - 1pm
2pm - 5:30pm

Telephone

+441213250665

Website

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