02/09/2026
This is one of the biggest gaps I see in wellness businesses.
The woman behind it is bloody talented, deeply trained and sooooo good at what she does.
But because she understands all the layers of her work in great detail, she assumes everybody else does too!!
But….They don’t and this kills her business as her offers simply aren’t landing.
Here is the thing that I see so many women missing; your offer and messaging need to be crystal clear. The moment someone sees it, they should know exactly who it is for, what it will help them with and why they need it.
Spiritual jargon, impressive words from your training are great for you but not for her, if she sees something that she doesn’t understand then she is out and is missing out on your magic.
Your client should not need a map, a compass and a spiritual download to work out where to start with you.
Comment Strategy if you want my AI Business Playbook to help you start simplifying the behind-the-scenes side too.
