21/04/2026
Working harder is the most expensive coping mechanism in business.
And most founders and leaders I work with don’t even know they’re using it.
More hours, more output, more pushing through. It’s the pattern that got them here, so of course it’s the pattern they reach for when the business starts demanding something they can’t quite name.
The question I want to ask, and it’s not a comfortable one, is whether you’re working harder because the business actually needs it right now, or because working harder is the thing you’ve always fallen back on when something feels out of control.
One is a response to what’s in front of you. The other is a reflex you’ve been running since long before this business existed.
When we can slow down enough to tell which is which, something shifts. Not because the work goes away, but because you stop being dragged by it. You start choosing it.
I often ask founders to imagine the business sitting opposite them in the chair. Like a partner in a relationship. What would it say right now? What would you say back, honestly, without any polish?
Most of the answers I hear aren’t about strategy.
They’re about something that’s been unsaid for a long time.
That’s usually where the real work starts.