18/05/2026
“The Tom Selleck from Temu” comment tickled me.
That said, beneath the comedy and very flattering message lies a slightly depressing reality: Andrei’s attitude toward physiotherapists isn’t uncommon. In fact, it’s probably representative of how a large portion of the public now views physiotherapy as a profession. And honestly? I understand why.
If physiotherapy continues to market itself as little more than massage, acupuncture, cupping, and a ceremonial resistance band exercise prescribed with all the scientific rigor of a horoscope, then public skepticism is inevitable.
If the clinical reasoning stops at “non-specific lower back pain” or “chronic [insert body part] pain,” with no meaningful understanding of injury mechanisms, load management, or evidence-based rehabilitation, then patients will understandably lose confidence.
And if private clinics invest more in LED lighting, beige interiors, cinematic Instagram reels, and aggressive package deals than in actual clinical competence, then we really shouldn’t act surprised when patients feel exploited rather than treated. Thirty-minute sessions, overpriced apps, and influencer-level branding cannot compensate for poor assessment and mediocre rehab programming.
When I graduated, I was genuinely proud to call myself a physiotherapist. These days, I say it with far less enthusiasm — which is a shame, because the profession has enormous potential when practiced properly.
Well, let's see how many sausages irritate this time...