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Oxygen Advantage Scientifically proven breathing technique to reduce breathlessness, simulate high altitude training, Find out more at www.oxygenadvantage.com

The Oxygen Advantage Breathing Technique by Patrick McKeown

The Oxygen Advantage improves sports performance:

1. By understanding how oxygen is released throughout the body, and improving everyday breathing habits so that body oxygenation becomes more efficient

2. By practicing specially designed breath hold exercises which provide the same benefits as high altitude training

Both methods work by increasing the amount of oxygen that can be delivered to your working muscles and heart during exercise, allowing you to become healthier, faster, fitter and stronger. The Oxygen Advantage technique provides step by step detail to enable you:

-Increase your natural production of EPO safely and legally
-Improve your VO2 max and sports performance
-Reduce your breathlessness during physical exercise
-Improve delivery of oxygen to organs and working muscles
-Prevent exercise induced asthma
-Reduce inflammation and the risk of injury
-Help maintain fitness during rest or injury

For the past eleven years, Patrick McKeown has trained over 5,000 people in reduced breathing exercises. From seriously ill asthmatics to couch potatoes to weekend warriors and Olympic athletes—Patrick teaches a simple, fast way to transform health, well-being, and performance. The Oxygen Advantage, Patrick's latest and most complete book, is based on research supported by over 230 medical papers and studies published in prominent scientific journals. For the first time, this information is being published outside academic journals and made accessible to the public. The Oxygen Advantage allows those who previously avoided exercise due to excessive breathlessness, asthma, or other health and respiratory issues, to become the athletes they’ve always wanted to become. Equally, for the first time, individuals who don’t regularly exercise can use reduced breathing techniques to improve their fitness level substantially before they even set foot on a track, or walk into a gym. The health benefits of reduced breathing for exercisers and for non-exercisers includes better sleep, improved cardiovascular health, increased energy and concentration, easy weight loss and weight maintenance, and the elimination of asthmatic symptoms. The Oxygen Advantage book includes both detailed and simplified descriptions of each exercise, quick reference guides and summaries, case studies, and the science behind the information to enable the reader to fully understand and apply the Oxygen Advantage program.

16/10/2026

Finished your workout? Don't rush out the door just yet.

In the rush of daily life, recovery often gets left behind, and your breath is one of the simplest ways to give your body a pause.

🧘‍♀️ In this video, Tara Bianca , OA Master Instructor & Holistic Health Practitioner, shares a short, calming breath practice you can use after exercise, in the afternoon, or as part of your wind-down before bed:

✔️ Lie on your back, with your legs up the wall if that feels comfortable
✔️ Breathe in gently through your nose for a count of 4
✔️ Breathe out gently through your nose for a count of 6
✔️ Keep going for 3 to 5 minutes

💡 During perimenopause and menopause, many women notice their stress response feels louder and recovery takes longer. Slow, gentle breathing like this can help you slow down and feel calmer before you get on with your day.

Keep it relaxed. If you feel lightheaded or uneasy, simply return to your normal breathing.

🎁 For World Menopause Day, enjoy 10% off our Breathing Through Menopause course with code MENOPAUSE10, until Sunday 18 October.

👉 Find it on the Oxygen Advantage website

A supportive practice, not a replacement for medical care. Speak with your GP or menopause specialist about your symptoms.

You asked, we answered 💬We've rounded up some of the questions we hear most often about breathing during perimenopause a...
15/10/2026

You asked, we answered 💬

We've rounded up some of the questions we hear most often about breathing during perimenopause and menopause, from staying calm during a hot flash to breathing through a blocked nose.

Swipe through for the answers 👉

A few things to keep in mind:
🌿 Breathing practice is a support, not a fix. It won't change your hormones, but many women find it helps them feel calmer and more in control.
🌿 Start gently. A few relaxed minutes of soft, slow nasal breathing is a great place to begin.
🌿 Everyone is different. Notice what feels good for you and go at your own pace.

Got a question we didn't cover? Drop it in the comments 💜

For World Menopause Day, 18 October, we're sharing simple breathing tools to support you through this stage of life. Follow along and save this for later.

As a little something extra, enjoy 10% off our Breathing Through Menopause course with code MENOPAUSE10, this weekend until Sunday 18 October.

🔗 Shop the course here 👇https://oxygenadvantage.com/products/oa-breathing-through-menopause?variant=46872747507930

A supportive practice, not a replacement for medical care. Speak with your GP or menopause specialist about your symptoms, and check with your doctor before starting breathing exercises if you have a serious medical condition.

13/10/2026

"If anyone's up at 3:15, call me, because we're all awake."

So many women in menopause know the 3am wake-up all too well. But women's sleep problems can easily go unrecognised, even in sleep studies.

Patrick McKeown joins Juliet and Kelly Starrett on The Ready State Podcast for a wide-ranging conversation on breathing, including women's hormones and sleep, and why women's sleep issues are often missed in sleep studies. Full conversation on YouTube: https://www.youtube.com/watch?v=KlcfRUwN6d8

Do you wake up at 3am too? 👇

11/10/2026

"Whenever we think about mental health, we have to think about sleep." 🧠

Patrick explains that women are 2–3 times more likely than men to have panic disorder, and more likely to ruminate, when the mind keeps going round like a broken record. Poor sleep feeds into that too.

From Patrick's conversation with Juliet and Kelly Starrett on The Ready State Podcast. Full conversation on YouTube:https://www.youtube.com/watch?v=KlcfRUwN6d8

Do you notice your mind racing more after a bad night's sleep? 👇

Did you know your breathing and your mind are in constant conversation? 🧠Anxiety changes how we breathe, and how we brea...
10/10/2026

Did you know your breathing and your mind are in constant conversation? 🧠

Anxiety changes how we breathe, and how we breathe can change how we feel. Fast, hard breathing high in the chest can add to a sense of threat. Light, soft breathing through the nose can help your body settle.

This World Mental Health Day, swipe for three simple steps:

1️⃣ Switch to nasal breathing: soft and quiet, mouth closed
2️⃣ Extend your exhales: in for about 4, out for about 6
3️⃣ Breathe into your diaphragm: let your tummy gently rise while your chest stays relaxed

Go gently, and save this for the next time your mind starts racing. 💚

📖 For more, Patrick's free guide shares 10 tips and 4 breathing exercises for stress, anxiety and panic:
buteykoclinic.com/blogs/buteyko-can-help-with/stress-anxiety-and-panic-attacks

Want to go deeper? Our Breathing for Anxiety & Panic Disorder course, led by Patrick McKeown, includes 40 step-by-step videos, lifetime access, and a PDF of Patrick's book Anxiety-Free, Naturally. Link in bio.

Breathing exercises can help, but they're not a replacement for professional support. If you're struggling, please reach out to someone you trust or a healthcare professional.

Most of what we're taught about "calming breathing" is backwards — and it's costing focus in every meeting. Swipe for th...
08/10/2026

Most of what we're taught about "calming breathing" is backwards — and it's costing focus in every meeting.

Swipe for the three myths 👆

Sylvia Keijzer spent 25 years inside the corporate world before she ever coached a breath. She knows the pressure from the inside out — not from a textbook — and now she teaches others to bring breathing into exactly those rooms.

On 15 October she's hosting a free masterclass on turning that into coaching work. Two live sessions, pick whichever suits.

Patrick McKeown´s Breathing & Brain Performance guide is included free when you register). 👇

Session 1: Thursday 15 October, 1:00 PM London / 8:00 AM New York
https://oxygenadvantage.com/pages/breathing-masterclass-for-corporate

Session 2: Thursday 15 October, 6:00 PM London (BST) / 1:00 PM New York
https://oxygenadvantage.com/pages/breathing-masterclass-for-corporate-2

07/10/2026

At 14, Patrick McKeown didn't want to go back to school.

He'd sit in class looking at the teacher, but his attention was stuck in his head. He was a chronic mouth breather, snoring heavily, with pauses in his breathing at night, and he was living with asthma.

Looking back, Patrick believes poor sleep played a big part in his struggles with concentration and energy.

He did go back. He got into university and got through it, but it could have been a lot easier without that constant struggle.

Then, at 26, he came across a newspaper article about the work of Dr Konstantin Buteyko.

Patrick shares the full story with Miesha Tate in her podcast episode, Simple Techniques to Retrain Your Breathing.

🎧 Listen here: https://www.youtube.com/watch?v=hLiPM5YIrvs

05/10/2026

How to Turn Breathing Into a Corporate Coaching Business
Join Sylvia's free masterclass — pick your session:

▶ Session 1 (1PM UK / 8AM New York): https://oxygenadvantage.com/pages/breathing-masterclass-for-corporate

▶ Session 2 (6PM UK / 1PM New York): https://oxygenadvantage.com/pages/breathing-masterclass-for-corporate-2

Earlier this year, Sylvia Keijzer and Patrick McKeown built OA for Corporates — the business side of taking breathing into the workplace, part of the Oxygen Advantage® training. In this free masterclass, Sylvia draws on 25 years inside the corporate world to show you where the opportunity is and how to step into it, whether you already coach or you're after a new direction.

Two live sessions on Thursday 15 October — pick whichever suits above. Both live with Sylvia.
Can't make it? Register and we'll send you the replay.

01/10/2026

A nerdy holiday. 🤓🇪🇸

That’s how one of our July attendees described three days in Vélez-Málaga with Patrick McKeown.

The science of breathing. CO₂ tolerance. Nervous system regulation. Breath holds. The diaphragm as a stabilisation muscle. And then Torre del Mar beach in the evenings.

“One of the best learning experiences I’ve had.”
“The in-person experience is another level.”
“5 stars for Patrick. 5 stars for the support team.”

Last in-person training of the year 👇
📅 Vélez-Málaga, Spain — November 12–14, 2026
Link in bio 🌞

Think breathing isn't for doctors? Think again. NHS anaesthetist Dr Tim Hughes joins Patrick McKeown to share how he spo...
30/09/2026

Think breathing isn't for doctors? Think again.

NHS anaesthetist Dr Tim Hughes joins Patrick McKeown to share how he spots the early signs of burnout, helps patients feel calmer before surgery, and protects his energy on long shifts.

Swipe for 3 lessons, then catch the full episode to hear more, including his 10-minute car park routine, what changed when he started mouth taping, and why he's a big fan of humming. Watch here: https://youtu.be/IlzvFkacjac 🎧

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