Yashova

05/06/2026

Hiring: Social Media Marketer — Yashova
What I need:
— Creative thinker who executes without hand-holding
— Strong on Canva, comfortable with basic video editing
— Content creation background is a big plus
— Someone who drives engagement, not just posts
What I don't need:
— Someone waiting to be told what to do
— Fancy degrees with zero output to show
Show me what you've built. That's the only filter.

Send a message to learn more

12/05/2026

We need to increase the budget." — said every client before burning more money on a broken campaign.
Fix the system first. Scale second.

08/05/2026

I wasted ₹4,12,000 on Meta ads in my first year.
Not because I didn't work hard.
Because I was optimising for the wrong metric.

I was chasing low CPCs. Beautiful, shiny, cheap-looking CPCs.
Meanwhile, my client's sales team was drowning in leads that went nowhere.

Turns out there's a massive difference between:
→ Someone who clicks an ad out of curiosity
→ Someone who fills a form because they actually want to buy

The day I stopped optimising for volume and started optimising for intent —
everything changed.

CPL went up 18%. Revenue went up 340%.

The client renewed. The sales team stopped hating me.
And I learned the most expensive lesson of my career for free.

If you're running ads and measuring only cost per lead —
you might be building a very expensive pipeline to nowhere.

DM me "AUDIT" and I'll tell you what I'd fix first in your account.

02/05/2026

16/04/2026

Marketing all the way!

16/04/2026

Most people don’t lose money on ads because ads don’t work.

They lose it because:
The person running them doesn’t understand business.

Marketing without revenue tracking is just
expensive guessing.

15/04/2026

The difference between ads that drain and ads that compound? It's not the budget. It's the
system behind them.

14/04/2026

I've watched brands burn ₹50 lakhs in 12 months and call it "building awareness." That's not awareness. That's a slow, expensive leak. I'm Anurag. Founder of Yashova. I built this agency because I got tired of watching good businesses get lied to by agencies that celebrate CPM like it's a trophy.

Here's what I actually believe:

-If your ad spend can't be traced to revenue, it's not marketing. It's gambling.
-A cheap lead that doesn't convert is more expensive than a costly one that does.
-Most "growth hacks" are just someone else's system — copy-pasted onto your business.

We've managed ₹2.5 Cr+ in ad spend. Not once did I let a client celebrate impressions.
If you're spending money on ads right now — can you tell me, to the rupee, what you got back? If the answer is "not really" — we should talk.

14/04/2026

I've watched brands burn ₹50 lakhs in 12 months and call it "building awareness." That's not awareness. That's a slow, expensive leak. I'm Anurag. Founder of Yashova. I built this agency because I got tired of watching good businesses get lied to by agencies that celebrate CPM like it's a trophy.
Here's what I actually believe:
-If your ad spend can't be traced to revenue, it's not marketing. It's gambling.
-A cheap lead that doesn't convert is more expensive than a costly one that does.
-Most "growth hacks" are just someone else's system — copy-pasted onto your business.

We've managed ₹2.5 Cr+ in ad spend. Not once did I let a client celebrate impressions.
If you're spending money on ads right now — can you tell me, to the rupee, what you got back? If the answer is "not really" — we should talk.