Ottica iSee

20/06/2026

Flawless.
Impeccable.
From Seoul,
South Korea 🇰🇷
PROJEKT PRODUKT

16/06/2026

From Sicily, with ♥️:
Discover Aero, the brand-new, sculptured shape from OPHY Eyewear // the cutting-edge brand born in Sicily. Handcrafted with bold geometric lines, this beauty comes in 3 different tones, just in time to complete your summer outfits. A perfect Italian match: pair your frames with the bold, handmade animalier eyewear case by Polié for your summer look!

OPHY EYEWEAR
POLIÈ

11/06/2026

A flawless balance of titanium and premium acetate. The HMCC5 model by PROJEKT PRODUKT redefines the classic aviator silhouette with a sharp, modern structure. The warmth of the Havana acetate perfectly complements the refined Gold titanium details, creating a high-contrast look that feels both sophisticated and raw. Engineered with Korean craftsmanship, these frames ensure an ultra-lightweight fit and structural durability designed for daily rotation. Available in store and online

PROJEKT PRODUKT

11/06/2026

Meet Amedea by SO-YA, a flawless mix of retro nostalgia and sharp, contemporary design. Drenched in a dreamy, romantic pink, these frames are made for anyone who treats eyewear as a core part of their identity, not just an accessory. Crafted from premium, ultra lightweight materials, the Amedea delivers that effortless, “barely there” comfort meant for all day wear. With its fluid lines and a silhouette tailored to flatter your features, this piece instantly locks in your look, bringing a fresh, high-fashion energy to everything from casual fits to streetwear edits. Available in store and online.

So-Ya

30/05/2026

26/05/2026

Bold, futuristic, and defined by organic wave like silhouettes. Crafted in premium different acetate, these oval sunglasses feature hand applied 3 tone enamel details that merge South Korean manufacturing precision with cutting-edge design. A “Fashion Tailored” masterpiece offering 99.9% UV protection and an uncompromised aesthetic that stands the test of time.
Now available in store and online.
PROJEKT PRODUKT

19/05/2026

Cut from thick Italian acetate and finished with raised diamond rivets, the DOLT doesn’t play subtle. Heavy frame, sharp presence, everyday statement. The DOLT BLACK WITH CUSTOM MADE TINTS™ brings a bold square silhouette in two sizes for the perfect fit. Built for daily wear, designed to stand out. Each pair features hand-dipped custom tint lenses, available in 10 exclusive colorways, crafted one by one for a raw, unique finish. Dark shades. Clean fits. Main character energy. Looking for your next everyday frame? The DOLT is it. Every MOSCOT frame comes with a signature MOSCOT case, tote bag, and Mini Trunk. Good stuff only.
MOSCOT

05/05/2026

Three metal pieces, thick lenses, and a semi-oval shape with a geometric twist that channels Matrix vibes. NEO is the eyewear for those who want to master reality with a modern hero’s look-without taking themselves too seriously, but with plenty of style. Perfect for those who know the real revolution starts with the eyes.
Available in store and online.
PUROO

29/04/2026

Puroo Eyewear brings you a frame designed for the fast lane. With an oversized silhouette and a rhythmic wave detail at the temple, LUCAS is for the individuals who stand out without even trying. High voltage design. Zero gravity attitude. Never take yourself too seriously: just make sure your frames do the talking.
PUROO

29/04/2026

Channeling the soulful 60s folk-rock energy of Bob Lind, these Carla Colour LIND frames are a masterclass in contrast. Bold animalier red meets vibrant yellow temples for a look that’s as rhythmic as the music that inspired it.
Carla Colour