14/07/2025
Struggling with heavy or cakey foundation?
Here’s a game-changing tip from beautician Jen Chauhan:
A common mistake is applying too much foundation straight from the brush to the face. It often leads to patchy, thick-looking makeup. Instead, Jen recommends this simple technique:
✨ Pump a little foundation onto the back of your hand or a palette
✨ Prime your brush—work the foundation into it before it touches your skin
✨ Apply in thin layers, building coverage only where needed (more on red cheeks, less on the forehead, for example)
The result? A smooth, natural finish—no heaviness, no cake.
Try it with the Urban Retreat's Liquid Foundation—you’ll love how it looks and feels 💛