09/08/2026
Day 3 at TALES felt like the soft closing of a beautiful chapter, a final inhale, a final exhale, a final offering of who we are.
Today, I watched people meet our perfumes with open hearts:
the surprise in their eyes,
the warmth in their smiles,
the way they leaned in as if scent itself was speaking to them.
And in every interaction, I felt Hotoro, Kano the place where my own scent story began.
In Africa, especially in the North, perfumery is not performance.
It is inheritance.
It is the quiet ritual of mothers and aunties,
the oils rubbed into our skin before school,
the black soap that carried the scent of home,
the butters that softened us against the sun,
the scrubs that prepared us for celebration.
Scent is how we remember.
Scent is how we honour.
Scent is how we become.
And today, in London, people felt that truth.
They experienced perfumes without alcohol
oils that bloom slowly, intimately, honestly.
They touched our body butter, our black soap, our caramel scrub, and understood that African skincare is not a trend it is a melody of tradition.
Day 3 was our final day,
but it felt like a beginning.
A moment where African perfumery stood tall,
rooted, confident, and beautifully ours.
Thank you, London, for listening with your senses.
Thank you for letting our heritage rest on your skin.
Thank you for meeting Deezmundu with love.
The exhibition ends,
but the story continues.
