03/10/2026
When I was 21, I asked my nutrition lecturer whether eating carbohydrates at night made you fat. My personal trainer had told me it did.
My lecturer said no.
And I chose to believe my personal trainer. 😂
Looking back, it’s a perfect example of something I see every single day in nutrition.
We don’t necessarily believe the person with the most expertise. We often believe the person who is the most convincing.
The person with the biggest following.
The best transformation photos.
The strongest opinion.
The simplest explanation.
The most confidence.
The message we’ve already heard 20 times.
Meanwhile, the person who actually understands the evidence is often saying something far less exciting:
“It depends.”
“The effect is probably quite small.”
“We need to look at the totality of the evidence.”
“That study doesn’t actually show that.”
“There’s more context here.”
And unfortunately, nuance doesn’t go viral quite as easily as DON’T EAT CARBS AFTER 6PM.
Credentials aren’t everything, and having qualifications certainly doesn’t make someone automatically right. But neither do followers, confidence, personal results or a compelling story make someone an expert.
So when you’re deciding who to trust, look beyond how confidently someone delivers the message.
Ask: Do they understand the evidence? Do they acknowledge uncertainty? Do they change their position when the evidence changes? And are they actually qualified in the area they’re advising you on?
Twenty-one-year-old me got that one wrong.
Which is probably useful to remember whenever I’m tempted to wonder why someone on Instagram believes their personal trainer over me. 😂