27/06/2026
An important update from the Cotton family đ€
William Cotton Funeral Directors in Feilding and Robert J. Cotton Funeral Directors in Palmerston North are now united under the same family ownership, with Hayden and Kylie Cotton leading both locations.
People often ask about the connection between the Cotton families in Palmerston North and Feilding. This moment brings that story full circle.
It begins with William and Rachel Cotton, who came from Northern Ireland and established their business in Feilding in 1930. Alongside funeral directing, William was also a cabinet maker and casket manufacturer, serving the community in many ways.
Of their ten children, Robert who was the eldest, began working alongside his father at just 14, later joined by his brothers Norman and Walter. After the loss of their brother Andrew during World War II, the family continued the work together.
Robert later established Robert J. Cotton Funeral Directors in Palmerston North in 1967, supported by his son Trevor, while Norman and Walter continued caring for families in Feilding.
Through the Feilding branch, Norman and Jeanette, along with Shane and Rachel, carried that legacy forward with dedication and care for many years.
Today, those two parts of the family legacy are together once again. Hayden, a fourth-generation Cotton funeral director and great grandson of William, continues this rare family tradition. Of the approximately 350 funeral homes in New Zealand, only four are family owned and operated across four generations or more, and we are proud to be one of them.
We want to acknowledge Shane, Rachel, and Jeanette for their extraordinary contribution to the Feilding community and to this family legacy. Shaneâs commitment over many years has meant so much to so many, and we are very grateful.
We feel honoured to continue this story and to care for families across both communities with our amazing team Brent, Nate, Lou, Ross, Kerri, Janice, Netti, Mark and not to forget our Lola the Funeral Therapy Dog.