09/08/2026
With most of Europe heading off on holiday, now is the perfect time to catch up on your reading and explore the Born Green Generation: Why and How.
This resource explains why reducing harmful chemical exposure during a child's first 1,000 days matter – and how we can take practical steps to create safer environments for babies and families.
From pregnancy onwards, exposure to plastics and endocrine-disrupting chemicals (EDCs) can affect health and development. Yet these chemicals remain present in many everyday products, including infant care items, food packaging, and medical supplies.
Born Green Generation: Why and How is a science-based call to action built around five principles for change:
👶 Baby-centred care – putting infants’ unique needs and vulnerabilities first.
📚 Education and learning — empowering healthcare teams with knowledge and tools.
🌿 Climate-conscious practices – reducing waste and environmental impact.
🤝 Supportive communities – bringing teams, families, and suppliers together.
✅ Real-world implementation – making change practical and sustainable.
(Re)discover the resource here 👉 https://borngreengeneration.org/born-green-generation-why-and-how/