Allerbi

05/13/2026

From B2C to B2B2C: Accelerating Our Path to Scale

When we started Allerbi, we set out to help people stay fit and healthy through fun, engaging experiences. Our direct-to-consumer (B2C) tests — including Meta ad campaigns with a 4.94% CTR — confirmed strong consumer demand.

But to achieve our true ambition of reaching millions, not thousands, we realized a better path.

Today, we are announcing a strategic shift: Allerbi is moving from B2C to a B2B2C model.

Our vertically integrated platform — combining content, software, and proprietary resistance algorithms — is now designed to integrate directly into OEM products. Think: smart bikes, treadmills, rowers, and other fitness devices from brands you already trust.

Why the change?

Scale: One OEM partnership can reach more users than years of D2C marketing.

Impact: By embedding into existing products, we remove friction and make fitness accessible to everyone, everywhere.

Focus: We do what we do best (science, algorithms, experiences) while partners do what they do best.

We are already in active discussions with OEM partners, expect our first pilot signed in Q3 2026, and anticipate first revenue in Q4 2026.

Our mission hasn't changed. Our model has — for the better.

To our early B2C supporters: thank you. You proved the demand. Now, we're building the supply chain to match.

To OEM partners: let's talk. Your hardware + our platform = better fitness for everyone. It is a win-win.

01/17/2025

Have you ever thought about riding in Patagonia? Here you go, the latest indoor cycling route from Allerbi, in Torres del Paine, Patagonia in Chile!

https://youtu.be/BSSXu-eUZks

Patagonia, crossing Argentina and Chile, is widely considered as one of the most beautiful region on this planet. Torres del Paine National Park in Chile, is...

12/18/2024

For people who missed the spectacular Fall color in Michigan Upper Peninsula, here are some routes you can ride Allerbi bikes to enjoy it. More to come!

https://youtu.be/SLv1pebRnCc

https://youtu.be/m-uzg91aEu4

https://youtu.be/7hHiXUgDbpY

U.S. Route 41 in Upper Peninsula of Michigan, especially the section between Houghton and Copper Harbor, Michigan, is one of the most beautiful drive in the ...

10/16/2024

What is the difference between Allerbi and Rouvy? This is a question we have met many times, we think the main reason for this question is that Rouvy also uses outdoor routes, that is the same as Allerbi. Rouvy is quite popular among cyclists who prefer riding outdoor rather than riding on virtual routes, which are used by Zwift.

The difference is pretty big: Allerbi is a vertical integrated indoor bike solution while Rouvy is a cycling app, it is only a component of your indoor training solution.

But what does that mean? How does that affect purchasing decision?

When a customer purchases an Allerbi bike, it comes with the hardware (exercise bike and accessories), software and many pre-installed routes, it is an all-in-one solution, the customer can ride it right away. Extra routes can be downloaded in future.

To use Rouvy, beyond its subscription, the customer still need a bike, a smart trainer and a computer. After having all necessary components, the customer still needs to put them together, make right connections and setup correctly before starting to ride.

Because the customer needs components from different vendors to use Rouvy, the performance of each components have direct impact on the overall performance of the training solution. I mean, a high end smart trainer is much more expensive than an entry level smart trainer.

Allerbi, as a vertical integrated solution, its software, hardware and content are all optimized for best performance while maintaining a good price. We can talk about this for days, but a direct example is that when riding an Allerbi bike, you will find the video quality and smoothness are always good no matter how fast or how slow you ride.

That is the biggest difference between Allerbi and Rouvy, that difference causes many other differences like multiple riding mode, dedicated clean route screen, etc..

To know more about Allerbi, check here -> https://allerbi.com

09/21/2024

We all know Allerbi bikes have dedicated route display to create best realistic and immersive outdoor riding experience, and it does serve the purpose based on all the feedback we have received.

It is very true that a big and clean screen without data brings you the true outdoor experience that a 28 inch screen full of various data can not compare. Size and cleanness do matter in this regard.

Regarding some questions, here are some clarifications:

First, the route display can be any size. The biggest screen we have tried is a 120" white screen from a projector, the view, feeling and experience are unbeatable.

Second, the route display can be any type of display but it does need an HDMI port to connect to Allerbi computer, that is the only requirement for the display.

Third, the route display is not included in our product package. We take this approach considering customer's various preference as well as the price of today's big screen TV. Customer have the right to choose whatever they like the most.

By the way, the product package does include the small touch screen for bike control and data display.

09/20/2024

Some peoples asked me, what is Allerbi Multiple Riding Mode really?

Before I explain, I assume we all know Allerbi bikes have three riding modes, Training Mode, Exercise Mode and Leisure Mode.

In a really simple way to explain this, on the same section of a climbing route, the Training Mode will give you the real resistance based on the road slope, your riding speed, wind speed, road surface and body profile; the Exercise Mode will give you 70% of the real resistance; and the Leisure Mode will give you 40% of the real resistance.

You can select riding mode based on route difficulty, for example, you can select Leisure Mode to ride a steep climbing route and then select Training Mode on a park route. The result is, you can enjoy riding any route in the world.

Hope this give you an idea on what is Allerbi Multiple Riding Mode.

09/12/2024

It is about time to go to Northern Michigan to enjoy the fantastic Fall color of the nature. Allerbi just released two new route videos in Northern Michigan, one from Grand Traverse Lighthouse to Traverse City and another one from Mission Point Lighthouse to Traverse City. Both are beautiful routes, enjoy!

https://youtu.be/LpkxotVJ-BE

https://youtu.be/p1ImZ4653ww

Mission Point Lighthouse, built in 1870, is located at the tip of the Old Mission Point, a peninsula protruding into the Grand Traverse Bay that is part of L...

09/10/2024

Ever imagine riding in Las Vegas at night? Well, Allerbi, together with its Las Vegas night route, can help you experience it!

https://youtu.be/3YvR2jZcUbQ

Las Vegas, also called Sin City, City of Lights or the Entertainment Capital of the World, but no matter how you call it, is a place worth visiting for at le...

09/09/2024

Allerbi, an indoor bike for outdoor lovers!
-- The immersive outdoor riding experience
-- The diversified routs all over the world
-- The AI powered adaptive training plan
Reserve yours at https://allerbi.store

09/09/2024

Allerbi, an indoor bike for outdoor lovers!

Reserve yours at https://allerbi.store