White Pine Eyecare

07/02/2026

We’re closed for the holiday weekend. We’ll be back next Monday. Happy 4th! 🇺🇸

06/24/2026

👋 Hi there!

It’s been awhile since we introduced ourselves.

Dr. Matthew Black is a 2007 graduate of Cedar Springs High School. He attended GVSU for undergrad, then the Michigan College of Optometry at Ferris State University. Dr. Black has practiced in west Michigan since 2018 and decided to come home to Cedar Springs to open White Pine Eyecare in September of 2024. He resides in Sparta with his wife and their 3 golden retrievers.

Alicia is a 2014 graduate of Tri County High School. She loves helping patients pick out their perfect pair of glasses! She has been in the optical field since 2018. She resides in Cedar Springs with her husband and their son.

Stop by and see us sometime, we’d love to show you around 🤓

06/04/2026

To anyone in our community who is affected by the closing of Meijer Optical, we’re happy to welcome you to our practice! We’re located on Main St, right across from the brewery 🤓

CEDAR SPRINGS - If you walk into the vision center inside the 17 Mile Road Meijer in Cedar Springs, you may notice a sign stating they are closed.All Meijer locations have permanently closed their vision centers after U.S. Vision, the company that operated the optical departments inside Meijer store...

05/18/2026

Swipe to see these beauties from Etnia Barcelona transition into a stunning pair of sunglasses!

Our patient chose to pair the Cleopatra with Transitions Gen S Amethyst. The purple of the lens pairs perfectly with the playful coloring of the frame. These came out so so good!

Frame: Cleopatra by
Lens: Transitions Gen S Amethyst by

04/03/2026

Think the optometrist is just for new glasses? Think again.

Your optometrist is THE go to provider for red eyes, eye pain, or eye infections. The truth is urgent care docs are not equipped to handle most eye conditions. Next time you have a nagging red eye, see your optometrist for quick diagnosis and proper treatment!

04/02/2026

We have the BEST patients! Jeff wanted something unique and it doesn’t get more unique than this. The Ballard from Etnia Barcelona is a limited edition piece that truly showcases the level of craftsmanship is capable of. This frame features cable temples, individual flip up sun lenses, and knurled titanium nose pieces. Truly a special frame!

If you want to express yourself through your glasses we’re here to help! 🤓