09/12/2026
The magic of being in a real room is quite simply being with real people, building real PT businesses, and knowing that what you are going through is not just happening to you.
In the past, being at a markeing seminar was about what you could learn. Not so much in 2026.
These days, being in a room is about discovering what NOT to do of the 101 ideas you have or keeping being told you should do… that is likely causing you to stall and always feel like you need to “think about it”.
With so much information freely available, it is now about making sure that what you do work on, you KNOW is going to work because you have seen others just like you, doing it and making money from it.
The PT business owners struggling right now have one thing in common…
It is not that they are insurance, or in a town that has low income, or unable to find staff, or any other such “excuse” that the poor like to make a noise about.
It is that they are trying to build ALONE.
Everyday they wake up, they put on their clinical outfit and drive to work believing that if they just work a little harder, or develop another clinical skill, then eventually they will make it. That is the default mode of all broke PTs.
That decision to build ALONE is costing them $100,000s and decades of hassle and heartache.
The difference between being a PT clinical nerd, and a being a real PT business owner, is that as a clinical nerd the only risk you take going to work is the one involved in driving the car to it.
Yet, the owner assumes 10X that risk, and 20X the responsibility, and is why if you try to carry it alone, business ends up being a burden and a liability to your family rather than the vehicle to a terrific life that it SHOULD be. Can you relate???
If you can, see you at PPM Live, in Nov, here in Orlando. if you are tired of building alone, DM for your invite. ❤️