09/23/2026
Ni****ne Pouches...Who is Leading the Pack?
Ni****ne pouches are taking a much larger role in the U.S. oral to***co market as the category continues to shift toward the Ni****ne Pouch format. In the second quarter of 2026, the overall ni****ne pouch category accounted for 59.9% of the oral to***co category, up 8.1 percentage points year over year and 1.8 points sequentially.
So, with PMI's ZYN leading the pack with a more than 43% dominating lead, ONE would think that Altria would focus ON brand diversity and increasing their brand awareness through the addition of next generation, alternative, oral to***co, ni****ne SKU's such as VaporEFX', Sublingual Oral Spray (as an example) to broaden their On! and On!+ appeal and brand visibility to consumers globally; or perhaps Altria's On! is waiting for ALP to take the lead...
Continue Reading Here: tinyurl.com/5f2jt335
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