09/10/2026
When I first started my business, I chose the name based on the purpose it represented. âPureSelf Home-based Wellness.â Most people see the word âpureâ & think innocent, virtuous, or far from imperfection. But thatâs not what it means for my business. Thatâs why itâs not just âPure,â itâs actually âPureSelfâ, as in being unapologetically true to yourself. In all aspects. Not just in one way, but embracing all those different sides of yourself & understanding that they can all co-exist within you.
Thatâs where wellness plays a part. Balance is key to my business & its purpose. I want to show that you can be authentic & multifaceted while still improving your well being in ways that are best suited for you. You can do it at home too! You donât need a fancy gym, a costly counselor, a dramatic change in personality, or to be ashamed of who you are. My business is just that!
Iâve also further extended that purpose into skincare, where my body butters play a role as another form of self care. I donât have to have a bunch of different businesses for every idea I have. They can all be integrated into this one, because they all connect back to the same purpose.. helping people embrace themselves while finding their own ways to care for themselves. đ