08/19/2026
Same CT Scan. Same Health System. Prices from $1,634 to $4,886. How Does This Make Sense?
UnityPoint Health Appears to Take Advantage of the Uninsured
Imagine walking into a hospital for a routine CT scan of the abdomen and pelvis. You are uninsured, so there is no insurance company negotiating on your behalf. You are paying with your own money.
Now imagine discovering that the price for the exact same procedure — CPT 74176 — can vary by more than $3,200 among hospitals within the UnityPoint Health system and affiliated network.
That isn’t a hypothetical. Those are the self-pay prices published through UnityPoint Health’s price-transparency information.
Here is what an uninsured patient can face for CT Abdomen and Pelvis, CPT 74176:
Buchanan County Health Center: $3,496
Clarke County Hospital: $1,648
Greater Regional Health: $1,782
Humboldt County Memorial Hospital: $2,700
Buena Vista Regional Medical Center:$2,201
Greene County Medical Center: $1,795
Grundy County Memorial Hospital: $2,224
Lucas County Health Center: $3,660
Reedsburg Area Medical Center:$1,634
Lutheran Hospital:$4,886
Methodist West: $4,886
Marshalltown Medical Center: $2,149
Allen Memorial Hospital: $2,149
Source: UnityPoint Health website and hospital price-transparency information.
The lowest price is $1,634. The highest is $4,886.
That’s a $3,252 difference — nearly three times the price — for the same CPT code.
And remember who we are talking about: the uninsured patient paying the bill with his or her own money.
What Exactly Is the Patient Buying for the Extra $3,252?
That is the obvious question.
Does the $4,886 CT scan produce an image three times clearer than the $1,634 CT scan?
Does the CT scanner provide three times the diagnostic value?
Does the patient receive three times the healthcare?
Of course not.
Hospitals can legitimately have different operating costs, equipment, staffing expenses and patient populations. UnityPoint itself says hospital charges can vary because of technology, government funding, demographics and local or regional factors.
But a nearly 300% difference deserves considerably more explanation than simply saying hospitals have different costs.
UnityPoint describes itself as a network serving communities throughout Iowa, Illinois and Wisconsin. It also tells patients that knowing healthcare costs in advance is important and provides price-estimation resources for CT scans and other services.
That’s good.
But transparency shouldn’t merely allow us to discover irrational prices. Transparency should force healthcare organizations to explain them.
The People With the Least Protection Can Face the Biggest Problem
There is something particularly troubling about healthcare pricing when the person without an insurance card must navigate a system containing enormous price differences.
An insured patient has an insurance company negotiating rates. A large employer may have consultants, benefit administrators and claims data.
The uninsured patient has a wallet.
UnityPoint does offer financial assistance and encourages uninsured patients who need help to contact its financial counselors. That assistance is important.
But financial assistance doesn’t answer the fundamental pricing question:
Why should one hospital’s self-pay price for CPT 74176 be $1,634 while another’s is $4,886?
If $1,634 is economically reasonable at one hospital, what makes $4,886 reasonable somewhere else?
Patients deserve an understandable answer.
Try This Pricing Model Anywhere Else
Imagine three gas stations operating under the same broad organization.
One charges $3.25 per gallon.
Another charges $5.50.
The third charges $9.70.
Consumers would immediately ask what was going on.
Healthcare has conditioned Americans to accept pricing behavior they would consider absurd in virtually every other part of the economy.
Interestingly, UnityPoint itself acknowledged this problem years ago. In comments about healthcare price transparency, UnityPoint wrote that providers set prices at very high levels that permit large write-offs and stated plainly:
“Prices do not reflect costs.”
That statement should be remembered.
Because if prices do not reflect costs, what exactly determines what an uninsured patient is asked to pay?
Price Transparency Is Beginning to Expose the System
This is precisely why the federal Hospital Price Transparency requirements matter.
UnityPoint’s own website explains that CMS requires hospitals to publish machine-readable files containing pricing information, including payer information, for hospital items and services.
For decades, healthcare prices were largely hidden.
Now we can compare them.
And once consumers start comparing them, uncomfortable questions emerge.
Why does this CT cost $1,634 here and $4,886 there?
Who establishes these self-pay prices?
What methodology is used?
How frequently are they reviewed?
And perhaps most importantly:
Would the executives who establish these prices consider a nearly threefold variation reasonable if they were personally uninsured and writing the check?
Healthcare isn’t a normal consumer purchase. A patient needing an abdominal CT may be frightened, sick or worried about cancer, internal bleeding or another serious condition. That patient should be focused on getting appropriate medical care — not deciphering a pricing system where traveling to another hospital can potentially mean thousands of dollars in difference.
Now patients, employers, journalists and policymakers need to start using it.
Because publishing absurd prices doesn’t make those prices reasonable.
It simply makes the absurdity visible.
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