10/07/2026
I regret to inform everyone that as of today, Vice Works will no longer be selling Leupold products. This will be our policy until Leupold changes theirs.
If you would like us to mount Leupold products on your fi****ms, we will gladly do so, but you will have to supply them. If you would like to know why, here is the reason…..
Like most everyone, I’ve been a fan of Leupold optics for a long time. Today, that changed. As my customers know, my business is a grassroots, home-based shop that started on my kitchen counter. I work a full time job in Law Enforcement, and work in my shop on the evenings and Saturdays to ensure that my customers are taken care of as if they were family (the ones you like, not the other ones).
After being denied as a dealer and never told why, I finally called a month ago and was told it was because my storefront was on residential property. I was advised to change my application from “storefront” to “gunsmith” and that would resolve the problem. I did what was asked of me and heard nothing for a month.
Today I called Leupold and was told that I should be getting an email. 5 minutes later, I get the email attached below. Out of confusion, I called to see the exact reason I was denied and was told by their dealer representative that their company policy was that since they are a “premium brand” they would “rather their products in shops that were opened full time”, 8 or more hours a day, “so more customers see their products”.
If I had an Amazon shop, eBay store, or had an online retail store, they would sell to me. If I was opened full time they would sell to me. But because I’m not a “normal business hours” shop on commercial property, I’m not good enough to sell their products. I sold and mounted over $3,500 of their products last month alone in my little 384sq ft, part-time shop.
Leupold seems to forget that they started somewhere too. I’ve spoken to several friends and business owners about this matter and they feel the same as I do. I’m sorry if this inconveniences any of our customers, but this is about principles.
Sincerely,
Thomas Vice