05/16/2022
As I reopen my therapy private practice here in North Carolina, I've learned how the landscape for finding clients has shifted. I think this explains why, and gives a good caution to therapists like myself being lured into partnerships with these companies - as well as for clients in navigating and increasingly murky mental health field that has "a growing trend of popular phone apps that disguise psychoeducation and wellness as mental health therapy."
"These companies profit only when they attract a client to their platform and control the client’s ability to access their therapist. Private practice therapists have already seen what happens when large companies buy millions of dollars of ads a month. Therapists’ own names are buried in search engines underneath links to these companies. Now it is no longer just Betterhelp and Talkspace. Dozens of companies are now doing the same thing and they are fueled by an influx of investment capital.
Companies with billions of dollars are now competing for the same client as a small private practice, and they are doing so with tools and resources unavailable to individual therapists."
https://mentalhealthmatch.com/articles/for-therapists/end-private-practice-therapist?fbclid=IwAR2DRX9KvNgRC7Qhe7D0y5JguZ0MCiZ6JAZPYUsFjOeWeZ3TmVxxEDqIyWA
What does the growing "uber-ization" of therapy mean for private practice therapists, their clients, and the future of therapy?
