06/05/2026
From Clinical Expertise to Clear Messaging : A 3 Part Summer Series
If client inquiries are inconsistent, you can’t explain what you do without listing modalities, or you second-guess everything you write, you don’t have a content problem – you have a messaging problem.
Free for Members
$30 total for non-members (can be applied towards membership!)
WHAT’S MESSAGING?
Messaging is the invisible structure that guides everything you write, market, and sell in your private practice.
It’s is how you translate your expertise into clear, specific language so the right clients reach out, so you can have a practice filled with great-fit clients, rewarding clinical work, and consistent income.
But if your messaging is unclear or broad, you’ll notice:
Your website is getting traffic, but inquiries are inconsistent or feel random
Writing content feels like throwing a Hail Mary – no clue if it will land or how to repeat past success
Most clients come from word-of-mouth (which is great, but may mean your messaging isn’t pulling its weight)
This summer, .house.wellness & Mates in Mind are hosting From Clinical Expertise to Clear Messaging, a 3-part live series with Arianna Smith, messaging strategist, copywriter, and therapist, to help you build the most important pieces of your Core Messaging Guide so you can consistently attract the clients you love to work with and build more reliable income for your practice.
WHAT YOU’LL LEARN
Core messaging elements that make clients feel seen, understood, and eager to work with you
What to write for each stage of the customer journey, so your content isn’t just engaging; it nurtures clients towards your services
How clear, cohesive messaging builds trust and allows clients to choose you faster
