06/08/2026
Most healthcare leaders think of marketing as branding and "pretty pictures." But aligned with service line strategy, it becomes something far more powerful — a tool for shaping patient behavior, smoothing demand, and reducing operational strain. This session reframes marketing as a practical leadership tool, exploring how communication and timing influence when patients seek care, how new services launch without overwhelming clinical teams, and when to bring marketing to the table. Learn more and register at www.wha1.org/whaas.