Identity Hospitality

05/09/2023

As we emerge from the pandemic, the Global Wellness Institute predicts that the wellness economy will return to its robust growth.
We project 9.9% average annual growth, with the wellness economy reaching nearly $7.0 trillion in 2025.

The pandemic changed and deepened the ways that people regard wellbeing and the increasingly important role it holistically plays in their future forward quality of lives. As such the future of those business owners in the hospitality industry who embrace and understand that fully will be bright as long as they quickly adapt to this paradigm changing landscape.

Travelers aren’t looking for more of the same, they want adventure, newness and uniqueness and yes wellness in all ways! They want something to really write home about.
They want their vacation to be different from everyone else’s, and that means the need to create something really unique and compelling in your luxury hotel property.

Whether it’s smart tech that no-one has ever seen before, running your hotel completely off-grid by creating a completely self-sustaining environment, or incorporating your unique and quirky history into your design, the goal is to create memories and experiences that last a lifetime.

We Have The Expertise & Hands-On Experience To Design & Guide Your Project Profitably At Every Turn. 25+ Years of Experience in working with Top Chained-Brand Spa & Wellness Companies Worldwide. Innovative Designs - Relax, Renew, and Rejuvenate with Spa and Wellness Design.

https://www.design-wellness.com/

Exceptional Spa & Wellness Design. Extraordinary Service. About Us Sustainability today and in the future economic cycles requires strong guidance and direction that Design Wellness provides to investors, ownership groups, hotel management and spa leadership. The art of a successful spa is delivered...

12/06/2022

There’s a good chance that your own personal style has evolved over the years, so it makes sense that your brand would too… unless being the brand version of a bad 80’s cliché is your right up your alley.

We get it, brand development is a big process (and probably pushed to the back burner more than once).

BUT to stay competitive in your industry to appeal to your target market and to evolve as a business, it’s so important to revisit and refresh your branding every 2 to 3 years.

What exactly are we talking about when we say “your brand”?

Your brand consists of much more than just your logo. It may also include the following:

The colors, the fonts, and your tone of voice in headlines and calls to action

The images you use across all materials

The manner in which you position yourself in your target market and deal with customer issues

Just for fun, take a look at how the Hilton logo has evolved over the years.

We understand this process and how the newly designed identity system consists of an updated color system, new font family, photos, and more. Overall, the updated identity is more contemporary, impactful, vibrant, and energetic.

Is your brand ready for a refresh?

Does it need to be a revolution or can it be a subtle evolution?

Here are some FREE tips:

START WITH YOUR LOGO

This could mean simplifying your logo more than anything else – take a look at what you already have and refine it so you communicate with your customers more efficiently.

YOUR WEBSITE

We all know that the world of tech pushes boundaries every day so your website may not always be as user friendly as the latest trends if you bypass the brand refresh process.

MARKETING MATERIALS, IMAGES AND COLORS

A brand refresh is the perfect opportunity to update your positioning statement and communications to ensure that your collateral engages and is relevant to your target market.

COMMON MISTAKES

So often we see logos and brands that are based on the business owner’s personal preference but it’s important to remember that what you may like is not necessarily what will attract your target market.

For example, the colors you use can have an emotional effect on the way your customers perceive your company, or the font that you use can give the wrong impression or may even be unreadable.

If design isn’t one of your core skills, at Identity Hospitality we have a team of creative minds that are ready to help you with your branding!

CONTACT US TODAY FOR A COMPLIMENTARY CONSULTATION.

The team at Identity Hospitality, comprised of eight experienced professionals, brings an aggregate of over 100 years of industry experience, geographic diversity and global perspective to any client engagement. Each individual brings professionalism and depth to their respective roles, with established expertise in the leisure, hospitality, retail, wellness, spa, salon, fitness and club industries.

Website: identityhospitality.com
Email: [email protected]
Telephone: 760.916.5882

07/13/2022

Scale Your Revenues Faster By Improving Your Marketing

The purpose of marketing is to help businesses grow efficiently and reach their highest potential for ROI by promoting brands, products and services. Marketing promotions usually focus on boosting content engagement, increasing sales of products and services and growing brand awareness.

Why Is Marketing Important?

Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?

The answers to all these questions lie in marketing.

How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.

Our implementation support can increase revenue by 10% to 20% or more in 12 months.

At Identity Hospitality, we will use our decades of experience and expertise on both sides of the leisure, hospitality, retail, wellness, spa, salon, fitness and club industries to create an innovative and holistic marketing strategy that utilizes design elements, brand identity, targeted marketing analytics, and search engine optimization (SEO) to improve your online advertising and revenue.

With experts carefully curated across different areas of expertise, we’re able to offer a breadth of services to scale up and down based on individual client needs.

DESIGN
A cohesive package of logo, brand guidelines, website, packaging, and brochure

BRANDING
Give brands a voice and create affection for companies

PUBLIC RELATIONS
Strategy and ex*****on using our media industry relationships

SOCIAL MEDIA
Strategy, ex*****on and community management

STRATEGY
Start with WHY and build compelling reasons to believe

CONSULTING
Achieve business goals as an extension of your team

DIGITAL
Websites, SEO, apps, email newsletters

VIDEO CONTENT
Product photography, video production, and graphic design

What makes us different?

Our team knows the leisure, hospitality, retail, wellness, spa, salon, fitness and club industries inside and out, and we will help to transform your online reputation by replacing uninspired visuals with captivating and targeted messaging that will turn your business into a renowned luxury brand.

Your marketing is its key to interacting with the world and future clientele. The proper marketing strategy and targeted tools will allow you to communicate your unique message to the world and help you to stand out amongst competitors.

Together, the team at Identity Hospitality brings more than 100 years of combined industry experience, geographic diversity and global perspective to your mission. Each individual possesses an unmatched level of passion, professionalism and depth in their respective roles, with established expertise in the leisure, hospitality, retail, wellness, spa, salon, fitness and club industries.

Website: identityhospitality.com
Email: [email protected]
Telephone: 760.916.5882

06/02/2022

Increase Your Spa & Wellness Revenues By Improving Your Online Presence

Our team knows the spa and wellness industry inside and out, and we will help to transform your online reputation by replacing uninspired visuals with captivating and targeted messaging that will turn your spa or wellness center into a renowned luxury brand.
Our implementation support can increase revenue by 10% to 20% or more in 12 months.

DESIGN
A cohesive package of logo, brand guidelines, website, packaging, and brochure

BRANDING
Give brands a voice and create affection for companies

PUBLIC RELATIONS
Strategy and ex*****on using our media industry relationships

SOCIAL MEDIA
Strategy, ex*****on and community management

STRATEGY
Start with WHY and build compelling reasons to believe

CONSULTING
Achieve business goals as an extension of your team

DIGITAL
Websites, SEO, apps, email newsletters

VIDEO CONTENT
Product photography, video production, and graphic

What makes us different?

The best and most memorable experiences are grounded in a theme or “journey” which is unique to a particular locale and its user population. Given the number of choices that consumers have today, having a brand to complement your property will assist in making your spa more attractive and compelling to future customers. Identity Hospitality has developed some of the most recognized and respected spa and wellness brands in the hospitality space for both hotel and resort projects as well as hospitality development companies.

WE LOOK FORWARD TO BEING A PART OF YOUR GROWING SUCCESS.

CONTACT US TODAY FOR A COMPLIMENTARY CONSULTATION.

Website: identityhospitality.com
Email: [email protected]
Telephone: 760.916.5882

02/04/2022

Attract the right Spa and Wellness guests. Delight them. Repeat.

It sounds simple, but Spa and Wellness marketing is hard. Travelers are shopping differently—social media influences decisions and smart phone booking is on the rise. With so much choice, it’s harder to earn and keep attention, manage your bottom-line, and delight your in-house guests. A marketing strategy will help.

With experts carefully curated across different areas of expertise, we’re able to offer a breadth of services to scale up and down based on individual client needs.

DESIGN - A Cohesive Package Of Logo, Brand Guidelines, Website, Packaging, And Brochure.

PUBLIC RELATIONS - Strategy & Ex*****on Using Our Media Industry Relationships

STRATEGY - Start With Why And Build Compelling Reasons To Believe

DIGITAL - Websites, Apps, Email Newsletters

BRANDING - Give Brands A Voice And Create Affection For Companies

SOCIAL MEDIA - Strategy, Ex*****on, And Community Management

SPA AND WELLNESS CONSULTING - Work As An Extension Of Your Team To Achieve Business Goals

VIDEO CONTENT - Product Photography, Video Production, Graphic Design

WE’RE HERE TO HELP.

CONTACT US TODAY FOR A COMPLEMENTARY CONSULTATION.

The team at Identity Hospitality, comprised of eight experienced professionals, brings an aggregate of over 100 years of industry experience, geographic diversity and global perspective to any client engagement. Each individual brings professionalism and depth to their respective roles, with established expertise in the leisure, hospitality, retail, wellness, spa, salon, fitness and club industries.

Website: identityhospitality.com
Email: [email protected]
Telephone: 760.916.5882

01/18/2022

Why Are Email Newsletters Important For Marketing & Branding?

As digital marketing strategies continue to evolve, a question that keeps coming up is: “Is email marketing still important?”

In short, yes. Plus, email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses.

Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Email newsletters give your business the ability to reach customers more easily than ever.

Please click the link below to see our latest article and about 9 ways email marketing can help your business:

https://www.linkedin.com/pulse/why-email-newsletters-important-marketing-branding-jim-croghan

Website: identityhospitality.com
Email: [email protected]
Telephone: 760.916.5882

12/30/2021

I just wanted to take a moment and say "thank you" to everyone for all of the birthday wishes. It means a lot to me that you all took time from your busy lives to wish me a happy birthday. I feel very blessed to have each and every one of you as my friends.

12/21/2021

What is a fulfillment center and why is it important?

Our fulfillment center enables ecommerce merchants to outsource warehousing and shipping. This relieves online business of the necessary physical space to store all products, which is beneficial for merchants without the capacity to directly manage inventory. Sellers send merchandise to the fulfillment center, and the outsourced provider ships it to customers for them.

Inventory management is a prevalent operational problem for many online stores, but is an essential component of cultivating the best possible customer experience. Fulfillment centers make inventory management much easier and allow store owners more time to focus on other areas of their business.

Online stores have a couple options for managing inventory with an outsourced fulfillment center: receive and review items before sending them to the fulfillment center or have them shipped to the warehouse directly from the manufacturer. Depending on the type of online store, you will need to select one of these options. Our fulfillment center gives you the ability to scale your business in the future. If you plan to launch new product lines in the future, fulfillment won't require as much additional attention. Outsourced fulfillment speeds up the time a new line can reach the market.

Plus, this service improves shipping and returns processes. Because major carriers are often willing to negotiate with shippers that promise a high volume of parcels, fulfillment centers are often able to get a better rate than an individual online store could on its own. Lower fixed shipping costs enable some merchants to begin offering free shipping to customers. Outsourced fulfillment centers send package tracking numbers to merchants, who then pass the information on to customers.

Outsourcing fulfillment strengthens your returns process. Some industries, such as fashion and retail, have higher instances of returns. Returned merchandise can be sent to the warehouse instead of your place of operation. This gives store owners more flexibility and ensures there are fewer issues with processing. Merchants just need to issue refunds when necessary, rather than coordinating return shipping.

WE’RE HERE TO HELP.

CONTACT US TODAY FOR A COMPLIMENTARY CONSULTATION.

Website: identityhospitality.com
Email: [email protected]
Telephone: 760.916.5882

Identity Hospitality provides spa, salon, and fitness consulting and development services to resorts

12/08/2021

5 Reasons Why TikTok Is Great for Your Business

The current generation is tech-savvy and relates more to digital content, which is why your business needs to invest in the best digital marketing tools. With over 800 million active users and over two billion downloads, TikTok is one of the fastest-growing social media platforms and shows no sign of slowing down. Since the app's inception in China in 2016, TikTok has performed better than its social network predecessors Instagram, Facebook, LinkedIn, and Twitter.

The platform offers some of the best advertising rates, provides a global audience, and can support your marketing efforts in so many ways. So, if your business has yet to join this gold mine, you’re missing out.

Here are five practical reasons why your business needs to use TikTok for social media marketing.

1. IT HAS YOUR TARGET AUDIENCE

With millions of active users spending an average of 52 minutes daily on the platform, your business has enough base exposure to succeed in its marketing efforts and create brand awareness. Gen Z—AKA the generation that holds the future's buying power—makes up most of TikTok's population. Even if they don't buy from your business today, they can do it tomorrow or next year. TikTok is not a platform that's going away anytime soon.

2. IT'S EASY TO CAPTURE THE USERS' ATTENTION

Videos are more relatable and practical, which is what most people are currently looking for in marketers.

3. THE VIDEOS ARE REUSABLE

TikTok's short videos make it easy to incorporate them into other business platforms. For instance, the 15-second videos can easily fit on your Instagram stories. These creative videos leave your audience yearning for more and thus lead them to your profile or website.

4. TIKTOK OFFERS PAID ADS

The platform now has "TikTok for Business" which allows businesses to advertise through five forms. Their advertising rates are also some of the most affordable compared to the exposure on the platform.

5. LARGE POOL OF INFLUENCERS

Influencers introduce your business to a broader audience. With the value of influencer marketing doubling since 2019, the figure stands at 13.8 billion dollars in the U.S. in 2021. So, choosing an influencer with an audience that relates to your business is crucial. However, manually researching the right influencers could take a lot of your time. That's why TikTok has a feature to simplify the process.

KEY TAKEAWAY

The future of marketing is digital content creation, specifically video content creation. That's because creative videos are authentic and practical. Your business cannot afford to miss out on a platform that holds part of its future and current success.

Follow us for helpful social media marketing tips, and reach out for all your social media marketing needs.

WE’RE HERE TO HELP.

CONTACT US TODAY FOR A COMPLIMENTARY CONSULTATION.

The team at Identity Hospitality, comprised of eight experienced professionals, brings an aggregate of over 100 years of industry experience, geographic diversity and global perspective to any client engagement. Each individual brings professionalism and depth to their respective roles, with established expertise in the leisure, hospitality, retail, wellness, spa, salon, fitness and club industries.

Website: identityhospitality.com
Email: [email protected]
Telephone: 760.916.5882