07/30/2026
This was beautifully written by my friend Kerry who is another local advisor.
The pic of myself and the two ladies, along with the other pic with the handsome gentleman in green (and his beautiful wife, Pam), all do the same thing for seniors in Chicagoland, but work for separate companies. Some would call us competitors, I call us friends. We share information, we collaborate on which communities are doing well, we introduce each other to other senior service providers we think one another should know. Each of us has the senior’s best interest in mind, along with their family members. Sometimes that works out for us financially, other times it does not. But, we all believe in doing the right thing, all the time.
We are seeing our profession change in ways that none of us identify with. Such as waiting outside of hospital rooms for the patient to be discharged so that they can pass their name to 10 senior living communities without their consent, or knowledge. I will not give out a senior’s phone number without their permission first. The senior and their family are totally aware of what I’m doing at all times, as they have given me permission and direction to do so.
I love being able to say—these are my friends. I am in competition with no other human other than myself. If I even get an inkling of someone trying to compete, professionally or personally for that matter, I will disappear so fast. I want no part of that.
All the sudden, p**f! I’m out.
Be careful out there. Do not Google things when it comes to seniors. Go to your local senior centers and townships for advice. Go to your Elder Law Attorney, your Financial Advisor, or your Realtor. But, whatever you do, do not Google. You will get sucked in and not even know. Your name will be owned, given to senior living communities, and you will be forced to work with an advisor who you don’t even know. It’s predatory, unethical, and wrong. We have heard recently of people getting into our field “because it can be lucrative”. I heard that with my own ears at a senior service meeting. If that’s why one is in this field, right off the bat, I question whether or not the right thing will be done for the senior. This is not a bandwagon to jump on as the largest generation has now hit 80 years old. This is having a deep respect for the wisdom that a senior has accumulated in all of their years. It’s an empathetic shoulder toward families who are navigating a hard road watching their loved one change, and roles needing to reverse. It’s all based in grief, watching a loved one change in ways that the family isn’t ready for. So, yes, be careful out there. We are seeing people “set up shop” on corners everywhere, and their intentions are questionable at best.