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Your favorite clean-label brand is about to have a new owner.Not because it sold out.Because Big Food finally noticed wh...
04/08/2026

Your favorite clean-label brand is about to have a new owner.

Not because it sold out.

Because Big Food finally noticed what you already knew.

I’ve been tracking who’s buying next, and the pattern is way earlier than anyone expected.

Comment BIGFOOD and I’ll send you what’s about to show up in your cart.

The boutique fitness era is ending.Not because people stopped caring about wellness.Because they’re looking for somethin...
02/08/2026

The boutique fitness era is ending.

Not because people stopped caring about wellness.
Because they’re looking for something completely different.

I’ve been studying the companies pulling ahead, and they all share five traits almost nobody is talking about.

Comment PILATES and I’ll send you the full breakdown.

Yesterday we talked about where wellness investing is going.Today, what’s actually in my bathroom.I evaluate consumer we...
16/07/2026

Yesterday we talked about where wellness investing is going.

Today, what’s actually in my bathroom.

I evaluate consumer wellness products (fitness studios, skincare brands, home care brands) all day. The ones that make it into my own life? That’s a much shorter list.

Not sponsored. Not gifted. Just the products I keep buying.

Welcome to Rach’s Wellness Rotation✨

Full reviews and links are on my Substack…link in bio.

I’ll say the quiet part: I’ve been waiting two years to make this post.Venture math says returns take 5–10 years. WGV’s ...
08/07/2026

I’ll say the quiet part: I’ve been waiting two years to make this post.

Venture math says returns take 5–10 years. WGV’s first liquidity event just delivered prime-tier returns in year two.

One exit doesn’t build a fund, and my instinct is to skip straight to the work ahead. But I’m posting this to make myself celebrate the win…because otherwise, what’s the point? So: 🥂

The full story (what happened, and the role luck did and didn’t play) is in this week’s newsletter.

27/06/2026

If you ever set a Monday noon alarm to fight for a bike at SoulCycle...the tap-back era has officially ended.

Almost half its studios gone since 2020; no announcements, just locked doors.

Cardio was a weight-loss product. Weight loss got a drug.

What replaces it: strength, recovery, run clubs, third places.

Send this to your former front-row friend + drop your SoulCycle era below

…I’ll go first: 2016, waitlisted for class at E83, showed up anyway, did NOT get a bike, wore the tank to brunch like I had 🚲

27/06/2026

This is 48 hours in Korea as a wellness investor…

Full skincare haul and what I’m watching as an investor - link in bio

27/06/2026

I went to Camp Poosh — but my focus? The wellness investor lens.

This year felt less like a brand event…and more like an ecosystem. Products, experiences, culture all converging in one place.

As a wellness investor, that’s the part I pay attention to.

Because this is where the consumer is going next.

What brands do you think will be there next year? 👇

Also… yes, the bag was very good. I’m giving it away in my next post 👀 Keep an eye out, it’s a good one.

One of my favorite parts of writing my newsletter?Getting to document the weird little shifts before they become obvious...
22/06/2026

One of my favorite parts of writing my newsletter?

Getting to document the weird little shifts before they become obvious.

A year ago, almost nobody was talking about half the things in this forecast.

Today they’re quietly showing up in earnings calls, retail shelves, doctor’s offices, and group chats.

I just published: 7 Wellness Shifts That Will Define H2 2026.

32,000+ subscribers already reading, come along for the ride. Link in bio.

officially #15 in Health & Wellness, so thank you for reading my increasingly unhinged wellness observations 🫶

Proof that niche is a superpower✨

I fear I’ve made pattern recognition my entire personality

I didn’t choose the rabbit hole life. The rabbit holes chose me.

the more I study Ozempic, the less I think it’s about weight loss

professionally curious, personally unwell

I treat Expo West like some people treat Fashion Week

At this point Peloton should either block me or put me on payroll.

I made one post about bone density and now I’m three DEXA scans away from becoming a supplement founder.

my toxic trait is believing every earnings call is a wellness story

professionally unable to leave an interesting trend alone

go to my Substack for wellness forecasts, stay for the candle recommendations

my favorite hobby is being six months early

The most interesting thing in the grocery store right now is the energy drink aisle.Swipe for what actually changed 👀Ful...
11/06/2026

The most interesting thing in the grocery store right now is the energy drink aisle.

Swipe for what actually changed 👀

Full thesis on the Substack (link in bio)…including the part I couldn’t fit in 5 slides.

What’s your energy drink of choice? Judging lovingly in the comments🥤

09/06/2026

Some rooms change you.
Not because of what’s being sold,
but because of who’s inside.

I’ll always choose depth over reach.
Connection over noise.
People over platforms.

If that resonates, you’re already in the right place and I can’t wait for all that’s to come 🤍

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