The Fitness Business Association

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The Fitness Business Association Fitness Business Association. Where fitness professionals build careers that last. Trusted by 200+ brands. 3 generations in the fitness industry.

The Fitness Business Association (FBA) — where fitness professionals build careers that last. Most trainers are great at the workout. Almost no one taught them the other half: winning the client, keeping them, and earning the referral. That's what this channel is about, the client side of training that decides whether you build a career or burn out. What you'll find here:

→ Real scenarios from the floor, the exact moments that make or break a client

→ Sales, retention, and communication skills for personal trainers and studio owners

→ Everything the FBA Certification teaches, in action

→ Insights from the industry's leading educators and coaches

Trusted by 200+ brands including ISSA, ACE, and NASM. Three generations in the fitness industry.

🔗 FREE live training — the client side of training: win them, keep them, get referred: https://home.fbafitness.com/free-training

Contact: [email protected]

A personal-training client misses a week, then returns. Don’t turn the first session back into a guilt speech. Ask what ...
10/21/2026

A personal-training client misses a week, then returns. Don’t turn the first session back into a guilt speech. Ask what made coming back possible—and what would make next week easier. Their answer gives you something you can actually adjust. Save this for the next time a client returns after a gap.

Free live training for personal trainers: learn the client conversations behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

10/20/2026

A client says they hate an exercise. Find out whether it feels unstable, useless, boring, or painful. Their answer changes what you coach next. If they report pain, stop and address safety first. 🟢 Free live training for personal trainers: learn the client-conversation skills behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

10/19/2026

A client mentions a friend looking for a trainer. Don't ask for the friend's number. Offer a short note the client can pass along, and let the friend choose whether to contact you. 🟢 Free live training for personal trainers: learn the client-conversation skills behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

10/17/2026

Example client message: they found an online workout and want to try it. Ask what looked useful before dismissing it. Their answer may reveal what they want that the current plan lacks. 🟢 Free live training for personal trainers: learn the client-conversation skills behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

A client didn't follow the plan. Before blaming motivation, check whether it fitted their week, whether it was clear, an...
10/17/2026

A client didn't follow the plan. Before blaming motivation, check whether it fitted their week, whether it was clear, and whether the goal still matters to them. Start with the barrier they name and adjust one thing together. Save this for your next check-in.

🟢 Free live training for personal trainers: learn the client-conversation skills behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

10/15/2026

An intake form says “lose weight.” Ask what reaching that goal would let the person do. Keep appropriate program measures, but learn what the number means to them. 🟢 Free live training for personal trainers: learn the client-conversation skills behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

10/15/2026

Your client missed workouts. Don't hold the whole conversation while they're lifting. Finish the set, then ask what got in the way and what would make next week workable. 🟢 Free live training for personal trainers: learn the client-conversation skills behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

10/13/2026

“I'm not seeing progress” might mean you and your client are measuring different things. Ask which change they hoped to notice, then compare it with what you actually tracked. 🟢 Free live training for personal trainers: learn the client-conversation skills behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

10/13/2026

A personal-training client says, “Push me harder.” Before adding intensity, ask whether they mean weight, pace, or accountability. Use their answer alongside your coaching judgment. 🟢 Free live training for personal trainers: learn the client-conversation skills behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

10/12/2026

Before today's personal-training session, ask how your client wants to feel when they leave. If they say “less stiff,” use your judgment to decide whether the plan needs adapting. 🟢 Free live training for personal trainers: learn the client-conversation skills behind winning and keeping clients. On Instagram, comment WEBINAR for the registration link. Or register here: https://home.fbafitness.com/free-training

Address

121 Washington Avenue N
Minneapolis, MN
55401

Telephone

+16122132375

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