Tending.app

Tending.app We Help Preserve What Matters Most.

Tending offers a monthly or annual grave care subscription that provides regular headstone cleaning, grave maintenance, and family peace of mind — all managed online or in our mobile app

Mother's Day is one of the busiest days at cemeteries in the US. By age 50, about half of Americans have lost their moth...
05/01/2026

Mother's Day is one of the busiest days at cemeteries in the US.

By age 50, about half of Americans have lost their mother — and many of them spend the day visiting, bringing flowers, or quietly remembering.

It's actually how the holiday started. Anna Jarvis organized the first Mother's Day in 1908, three years after her own mother died.

New on our blog: how people honor moms who are no longer here, and what to do when the cemetery is far away.

Link: https://tending.app/blog/honoring-deceased-mother-mothers-day/

Mother's Day is one of the busiest days at cemeteries in the US. By age 50, about half of Americans have lost their moth...
05/01/2026

Mother's Day is one of the busiest days at cemeteries in the US. By age 50, about half of Americans have lost their mother — and many of them spend the day visiting, bringing flowers, or quietly remembering.

It's actually how the holiday started. Anna Jarvis organized the first Mother's Day in 1908, three years after her own mother died.

New on our blog: how people honor moms who are no longer here, and what to do when the cemetery is far away.

Link: https://eu1.hubs.ly/H0t_bgx0

Tending received the ICCFA "Keeping It Personal" Award at   Annual.We don't take this lightly. Behind every order is a f...
04/30/2026

Tending received the ICCFA "Keeping It Personal" Award at Annual.

We don't take this lightly. Behind every order is a family trusting us to care for someone they love — and a cemetery partner helping us get it right.

Thank you to everyone who made this possible.

First day at ICCFA in Fort Worth and we're really excited.Yesterday we finished building our booth, and last night we at...
04/30/2026

First day at ICCFA in Fort Worth and we're really excited.

Yesterday we finished building our booth, and last night we attended the President's Dinner — a great way to kick things off. Warm, intimate, and surprisingly comfortable for newcomers like us. Fort Worth wasn't chosen by accident — it's truly a magical place filled with incredible energy.

Almost every speaker talked about innovation, and that's when we felt the entire ICCFA community is genuinely open to it. Great conversations at our table, promising partnerships ahead.

This was the start. Stay tuned…

The   team is warming up for  — doors open tomorrow.Looking forward to a few days of meeting people, sharing notes, and ...
04/29/2026

The team is warming up for — doors open tomorrow.

Looking forward to a few days of meeting people, sharing notes, and learning from a community that does both openly.

Find us at booth 401.

Families today live far from the cemeteries where their relatives are buried. Different cities, different states, someti...
04/27/2026

Families today live far from the cemeteries where their relatives are buried. Different cities, different states, sometimes different countries. The need to care for a resting place doesn't go away with distance — but the way it gets done has to adapt.

Our founder Artem on what technology is actually changing in the death care field — and what it isn't ⬇

The funeral industry is one of the last major sectors to undergo digital transformation. And yet, few industries touch families more directly.

That gap between importance and technological maturity is exactly where meaningful change is now happening.

The numbers back this up. The U.S. funeral homes market was valued at $13.03 billion in 2024 and is projected to grow at a CAGR of 5.92% through 2030. Funeral home software alone is expected to grow from $13.98 billion in 2025 to $26.58 billion by 2035. The shift isn't theoretical — it's already funded.

✅ Transparency and Operational Clarity

For decades, the back-office of a cemetery or funeral home ran on paper, spreadsheets, and memory. Payment plans for burial plots tracked in notebooks. Records managed in Excel files prone to error. Payments missed. Records duplicated. Families given inaccurate information at difficult moments.

The operational fallout is still visible today. Recent industry coverage documents a widening Connecticut prepaid-funeral mismanagement case in which a former multi-location owner allegedly misused prepaid funds from over 100 mostly older and vulnerable clients between 2011 and 2025 — the kind of case that becomes possible when record-keeping lives in filing cabinets.

Technology fixes this at the foundation. Digital inventory, automated billing, integrated record-keeping — these aren't luxuries. They're the baseline for running a professional operation.

Insiders describe a sector where digital tools, AI, and a stronger online presence are no longer optional. For the people working in this industry every day, digitalization means less time managing chaos and more time serving families.

✅ Accessibility for Families — A Gap Exposed by the Pandemic

The events of 2020 made visible what insiders already knew: families had almost no way to interact with the funeral industry online. When someone passed away in another state, arranging services remotely meant phone calls, faxes, and uncertainty. There were no tools. There was no infrastructure.

That moment accelerated years of change. Families now expect the ability to plan, coordinate, and make decisions from wherever they are.

Today, just over half of NFDA-member funeral homes offer livestreaming for services, and 47% offer their own virtual funerals — a structural change in how geographically dispersed families participate in memorials. Livestreaming at a funeral was unusual five years ago. It's now close to standard.

✅ Caring for Graves Across Distance

One of the most overlooked problems in this space is simple: people can't always get to the cemetery. They live in different cities, different states, different countries.

The distance isn't hypothetical. Industry data shows families are often geographically dispersed, and research on U.S. migration finds that the median distance Americans live from their hometowns is 30 miles, and among those who live in a different state or country, 70% said they had to leave their hometown to live the life they wanted. The result: grandparents and parents often remain buried where the family originated, while adult children and grandchildren live hundreds of miles away.

At the same time, cemeteries themselves are under pressure. Industry experts note that the maintenance of monuments is generally the responsibility of families, but often becomes neglected over time — and once a cemetery is full, there is no new money coming in to pay for maintenance.

Thousands of cemeteries across the United States are no longer actively maintained. A grave doesn't get overlooked because the family stopped caring — it gets overlooked because nobody is within driving distance to check on it.

Technology creates the infrastructure to bridge that gap — connecting families with trusted local professionals who clean and restore monuments, tend graves, and send back photos and clear reports. What was once difficult to delegate becomes a reliable, documented service.

✅ A Cultural Shift — and a Bigger Mission

How families relate to gravesite care is changing. People move more. Families are more dispersed. Future generations may not live near the cemeteries where their relatives are buried.

At the same time, traditional arrangements are shifting too. The U.S. cremation rate is projected to reach 63.4% in 2025, more than double the burial rate of 31.6%, with long-term projections forecasting cremation surpassing 82% by 2045. The families still choosing burial are, on average, a smaller and more intentional group — and they're the ones most likely to need long-term care for a physical monument.

The need to care for a resting place doesn't go away with distance — but the way families do it has to adapt. That is the larger role technology plays in this field: not disruption for its own sake, but helping families continue caring for graves despite distance and time.

Technology in the death care field is about giving people what they've always needed: clarity, reliability, and practical care — built for the world we actually live in.

ConnectingDirectors.com published a piece about Tending, and it covers the questions we get asked the most: https://conn...
04/23/2026

ConnectingDirectors.com published a piece about Tending, and it covers the questions we get asked the most: https://connectingdirectors.com/72680-tending-brings-monument-care-into-the-digital-age

The article breaks down how things actually work: how we vet contractors before they ever touch a monument, why liability stays with us and not with the funeral homes referring families, and how a restoration specialist with 25 years of experience across the U.S., Italy, and the U.K. shapes our product choices.

If you're a funeral director or cemeterian wondering whether what we're building could fit into your aftercare program, this is a good place to start.

Enter Tending, a new nationwide app-based service founded by Artem Manilov, a professional whose background in cemetery digitization unexpectedly led him to a different kind of gap in deathcare.

De  is literally the only thing guaranteed in life, and somehow it's still the topic everyone avoids. e can't even write...
04/21/2026

De is literally the only thing guaranteed in life, and somehow it's still the topic everyone avoids. e can't even write this word here without special symbols

We'll spend hours planning a vacation or arguing about where to eat, but talking about what happens when someone passes away? Nope. Too uncomfortable.

And then when it actually happens, most of us feel completely lost. We don't know what to say, what to do, or what our loved ones would have wanted. Hard to answer when the conversation never happened.
We talk to families every single day who tell us the same thing:
"I wish we had discussed this earlier."

So honestly, how often do you talk about de with the people closest to you?

This is why we love what we do. A woman asked us to clean one headstone on an old Texas plot. When our team got there an...
04/20/2026

This is why we love what we do. A woman asked us to clean one headstone on an old Texas plot. When our team got there and cleared the overgrowth, they uncovered several more gravestones hidden under decades of bushes — an entire family cemetery she had no idea existed. Full story 👇

What started as a single grave restoration turned into a discovery of a lost family plot. See how we cleared overgrowth and restored history in Texas.

Most founders start in a garage. We started at a cemetery. Swipe through to see how All Funeral Services was born and be...
04/17/2026

Most founders start in a garage. We started at a cemetery. Swipe through to see how All Funeral Services was born and became what it is today 👉

We're proud to be members of  — ICCFA the International Cemetery, Cremation & Funeral Association🌿ICCFA is the only glob...
04/16/2026

We're proud to be members of — ICCFA the International Cemetery, Cremation & Funeral Association🌿
ICCFA is the only global trade association that brings together professionals from every part of the deathcare industry — funeral homes, cemeteries, crematories, and service providers. Over 10,000 members worldwide🤝
For us at All Funeral Services, this means staying connected to the best practices, education, and people shaping the future of our profession. It keeps us learning, growing, and holding ourselves to a higher standard for the families we serve.

They also have a ton of useful educational content on their website for anyone interested in the funeral profession — definitely worth checking out on your own.

ICCFA provides education, networking opportunities, legislative guidance, and advocacy to the cemetery, cremation, and funeral home industry.

04/14/2026

It's not time that destroys a headstone

People always say: "It's been there for decades — it'll be fine."
But time alone isn't what damages a headstone. It's what happens during that time: acid rain, UV, frost, moss, pollution. All working together, quietly, year after year.
We made a short video explaining what actually happens to stone when no one's watching, and why a headstone in one climate can look completely different from the same stone in another.

Worth a watch if you've ever wondered why some monuments age gracefully and others don't.
Use our service if you need it for care of the headstone: https://tending.app/

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750 Lexington Avenue
New York, NY
10022

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