08/05/2026
Every time I open Instagram there's another reel of someone filming 3 seconds of random footage โ coffee cup, laptop screen, walking shot โ and slapping some text over it. "How I make $10k/month." "Do this one thing."
It's everywhere because it's easy. Anyone can do it in five minutes. And that's exactly why it doesn't work anymore. When everyone's doing the same three-second trick, none of it stands out. It's just noise.
What actually gets people to stop scrolling is different. It's showing your face. Saying what you actually know, not a script you copied from someone else's script. It's the work you put in before you ever hit record โ the thinking, the practice, the getting-it-wrong in private first.
That's a harder path. It should be. Nobody builds something real by doing what's easiest. You have to become a slightly different version of yourself to do this well โ more direct, more visible, more okay with being seen before you feel ready.
So many people selling "how to grow online" are selling you a formula. Follow these steps, use this hook, post at this time. And formulas work, for a while. But formulas also make you invisible, because everyone following the same formula looks the same.
Do the version of this that's actually you. Say the thing you'd say if no one was watching. Fail in public sometimes โ that's part of it, not a sign you're doing it wrong. Keep showing up anyway.
Follow The Money Nurse | Sarah Broderick RN. I help healthcare workers make decisions with their money, career and path to success. I don't teach the traditional path โ I teach the one that actually works, with a little fun in the middle.