03/26/2026
Formula milk marketing exploits parental anxieties about common infant behaviours such as fussiness or poor sleep.
Premium branding is paraded as having “premium benefits”, when in fact the only difference is the price.
Claims made by the formula milk industry about their products are often misleading, scientifically unsubstantiated & violate the International Code of Marketing of Breast-milk Substitutes.
WHO is calling on governments to end exploitative marketing and protect babies’ health.
