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10/21/2026

You hit "publish" on your press release. No journalist replied. Is that the end of the story?

Your news doesn’t have to stop at an inbox.

Distribution can put your release on news sites where readers can find it through search. It may also become a source for AI answers.

That’s different from earning independent media coverage. But knowing what each can do helps you give your announcement a better chance of being seen.

In Part 2 of our series, Press releases vs News stories, we break down where your press release actually goes, how distribution and media pitching work together, and why AI is changing the way news gets discovered.

See the journey in our graphic, then read the full article: https://substack.einpresswire.com/p/beyond-the-inbox-where-does-your

10/20/2026

How do you know when your company needs a press release?

A new product, major partnership or company milestone might be worth announcing. But the real question is: Why should anyone outside your company care?

Here are 5 examples!

10/12/2026

You landed the media coverage. Now what?

People search your company, visit your website and check your social channels.
Are you ready for them?

Sherrie Handrinos makes an important point in this Heard on the Streets clip: businesses can spend so much time trying to get publicity that they overlook what happens once the attention arrives.

PR readiness matters.

Full conversation: https://substack.einpresswire.com/p/your-business-wants-publicity-is

10/08/2026

Getting attention isn’t the same as having a PR strategy.

There’s a lot more that goes into successful PR than simply getting your name in front of an audience.

In this Heard on the Streets clip, Boost 1 Marketing founder Sherrie Handrinos shares her perspective on approaching PR with a clearer purpose and understanding what you actually want that visibility to accomplish.

Full conversation: https://substack.einpresswire.com/p/your-business-wants-publicity-is.

10/07/2026

Your business might need something else before it needs more publicity.

That might sound strange coming from someone who has spent her career in PR and marketing, but Sherrie Handrinos, the founder of Boost One Marketing, says media attention is only part of the equation.

What happens when people look you up? If your website can’t turn interest into sales, what is that attention worth?

In this episode of Heard on the Streets, Handrinos discusses how businesses can get ready for PR and where influencer partnerships fit into their strategy. She also explains how to write press releases with a real story and how to use AI without handing it the final say.

Watch the full conversation: https://substack.einpresswire.com/p/your-business-wants-publicity-is

10/01/2026

Do journalists still need a newsroom?

After nearly two decades at CNN, Don Lemon is betting on independent media.

“I still believe in the rules of good journalism, I just don't need a network's permission to follow them.”

In our latest Heard on the Streets, Lemon talks about building his own media network, the freedom that comes with independence and what this shift could mean for the future of journalism.

Read the full interview: https://substack.einpresswire.com/p/don-lemon-left-cnn-but-his-rules

09/30/2026

Your media list is not your network.

The relationships that matter in PR are built long before you need to send a pitch.

Sherrie Handrinos shares why genuine, long-term connections have remained one of the most valuable parts of her career.

Watch the clip, then catch the full Heard on the Streets conversation coming next Thursday on Substack!

09/24/2026

A press release is not a news story. They may look similar. They may even follow many of the same writing principles.

But they serve very different purposes.

A strong press release gives reporters the facts, context, quotes, and information they need to evaluate an announcement. From there, the journalist decides what’s newsworthy, verifies the information, adds additional reporting, and determines the story.

In our latest Substack article, Issac Morgan draws on his experience on both sides of the process, first as a journalist receiving pitches and later in PR sending them.

See the difference: https://substack.einpresswire.com/p/press-release-vs-news-story-whats

09/10/2026

Creators look more like media companies. Media companies increasingly look to creators.

According to Simon Owens, the distinction between the two is becoming harder to find.
What happens when those worlds fully collide?

Catch the full conversation on Heard on the Streets. https://substack.einpresswire.com/p/heard-on-the-streets-journalist-simon

09/09/2026

Distribution is easy. Attention is hard.

Getting content in front of an audience has never been easier. Getting people to actually stop, click, and care is a different challenge.

Media journalist Simon Owens breaks down the attention economy on Heard on the Streets.

Watch the full episode: https://substack.einpresswire.com/p/heard-on-the-streets-journalist-simon/

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