21/07/2026
Have you hit 45 and suddenly thought… ‘What on earth has happened to my skin?’ You’re not imagining it.
One minute your skincare was working… then suddenly your skin feels dry, dull, sensitive, your jawline isn’t as defined, and you’re noticing lines that seemed to appear overnight.
Here’s why…
Around our mid-40s, our hormones start changing. As oestrogen begins to decline, our skin produces less collagen, less elastin, and less natural oil. That means your skin loses firmness, hydration, and that healthy glow.
The mistake most women make? They keep using the same products they’ve used for years… but their skin has completely changed.
This is the stage where your skincare needs to work with your hormones—not against them. Think deep hydration, barrier repair, collagen support, and treatments that stimulate your skin naturally.
If your skin suddenly doesn’t feel like your skin anymore… it isn’t because you’re getting old. It’s because your skin has different needs now. And the good news is—you can absolutely get your glow back.
Follow for more skincare advice for women 40+, or book a skin consultation and let’s create a plan that’s right for your skin.
