01/06/2026
The most common thing I hear from coaches and therapists:
"I know I'm undercharging. So why can't I just raise my prices?"
You probably have your own version of this. I know I did.
But knowing isn't enough. And here's why.
what's actually happening:
If the pattern is running beneath conscious awareness, willpower alone won't shift it.
Your subconscious learned that keeping your prices low was protective. At some point, staying small felt safe. Charging more felt like rejection, conflict, or being "too much."
That programming got wired in because it worked. It kept you safe.
And now, even when you consciously want to change it, your subconscious still runs the old prediction: charging more equals danger.
Until you make that wiring visible, it will keep directing your behaviour.
why this matters:
You can learn every pricing strategy, every sales technique, every objection-handling script.
But if your subconscious is running a programme that says being paid well is unsafe, none of it will stick.
The ceiling isn't in your strategy. It's in your programming.
DM me MONEY and I'll send you the free 10-minute video that shows you exactly where this pattern lives and how to start changing it.
