Medaltus

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Medaltus

Founded in 1997, Medaltus specializes in partnering with small to midsize skincare & wellness brands to grow brand awareness and sales in North America.

05/08/2026

Most brands start Q4 planning in October. By then, the deadlines have already passed and the decisions have been made for you.

August is the real starting line. Inventory commits, ad budgets, and creative refreshes all happen now before traffic starts climbing in mid-September.

At Medaltus, here’s what we’re locking in this month with our and partners:

• Locking in reorder plans for top SKUs before the holiday rush
• Planning inventory for expected high demand
• Beginning the creative refresh process now, not in October
• Upgrading A+ pages before traffic peaks

Q4 doesn’t reward late starts. It rewards the brands that treated August like the real first day of the holiday season.

Learn more ➡️ https://www.medaltus.com/

30/07/2026

TikTok Shop isn’t a smaller Amazon. It’s a different space entirely. On Amazon, the shopper mindset is different – someone searches because they’ve already decided to buy a type of product. On TikTok Shop, a creator introduces them to a product they didn’t know they needed, and the buy button is one tap away.

The opportunity on TikTok Shop is real, and so is the ex*****on risk. We help brands navigate both, because that’s what Medaltus is built for.

Learn more ➡️ https://www.medaltus.com/tiktok-shop-management

28/07/2026

Back-to-school isn’t just for school supplies. For Beauty and Wellness brands, it’s a search window most miss. The back-to-school surge starts in late July, and most Beauty and Wellness brands aren’t ready for it because they don’t see themselves in the category. That’s a mistake.⁠
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What’s actually moving during back-to-school for this space:⁠

• Teen and college skincare routines (acne care, SPF, lightweight moisturizer)⁠
• Hair care for dorms⁠
• Wellness supplements framed around focus and energy⁠
• Body care travel sizes for move-in season⁠
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At Medaltus, getting ahead of seasonal windows is a core part of how we manage brand partners. Back-to-school is a real opportunity for beauty and wellness, but only if the groundwork is already done when shoppers start searching.

24/07/2026

63% of US product searches start on Amazon — not Google or your website. For beauty brands, that number climbs to 74%. The scale behind the shift:

• $850B+ projected Amazon US GMV in 2026
• 200M+ Prime members in the US
• 60%+ share of US eCommerce — more than the next 10 retailers combined

At Medaltus, we see what this means daily. If your listing isn't clear, compliant, and conversion-ready, you're losing the customer before they ever reach your site. Amazon isn't just another sales channel — it's where the buying decision begins.

22/07/2026

Building a or is hard. Managing it across Amazon, Walmart, Shopify, and a fulfillment partner shouldn’t be.

The Medaltus model is built specifically for small to mid-size beauty and wellness brands, combining Brand Management, Boutique Warehousing & Fulfillment, and Growth Marketing under one roof.

What that actually means for your brand:

• One partner handling Amazon, Walmart, and DTC
• Climate-controlled 3PL built for premium ingredients
• We invest our own money in ads and programs, because we only make money when you make money
• Simple, founder-friendly pricing with no hidden fees

If you’re ready to stop juggling operations and start building real momentum, let’s talk!

Learn more ➡️ https://www.medaltus.com/logistics

16/07/2026

The unboxing moment is your second first impression. Most brand investment goes into getting the customer to buy. Very little goes into what happens after the package ships. That’s a missed opportunity, especially in beauty and wellness, where repeat purchase rate is everything.⁠
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What the best brands do inside the box:⁠

• A card that explains how to get results (not just how to use the product)⁠
• A simple ask for a review (specific, not generic)⁠
• A bridge to the next product in the routine⁠
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Your 3PL is the last set of hands on the package before your customer opens it. Even the small operational details are an opportunity to strengthen your brand. The sale opens the door, but what you do next determines if they stay.⁠
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14/07/2026

3PL isn’t just a logistics decision. It’s a growth decision. When brands are in the early-stage, managing fulfillment in-house works, until it doesn’t. The moment order volume starts compressing your team’s time, your operations become the thing holding back your growth.

What the right 3PL partner actually unlocks:

• FBA prep that keeps your Amazon account compliant and lead times predictable
• Direct-to-Consumer fulfillment that runs smoothly with no dedicated ops team required
• Climate-controlled storage – critical for serums, actives, and temperature-sensitive formulas
• Real-time inventory visibility that turns stockouts from a crisis into a planning conversation
• Bandwidth to focus on product and brand instead of packing slips

Hand off logistics before it slows you down. Not after.

Learn more ➡️ https://www.medaltus.com/logistics

09/07/2026

Sponsored Ads are where most brands start. Demand-Side Platform (DSP) is where the conversation changes. The difference isn’t budget size, it’s intent. Sponsored Ads capture demand that already exists. Amazon DSP helps create demand before shoppers are even searching.

A lot of brands assume DSP is only for the big players. The Medaltus Team believes it’s not about company size, it’s about whether the product-line and market potential support it.

The question isn’t “Can we afford DSP?” It’s “What are we leaving behind by not using it?”

03/07/2026

Prime Day 2026 recap for one of our on Amazon:

Daily sales: +124% vs the week prior
Daily units sold: +160%
Orders from ads: +290%

One brand, one event. These numbers don’t happen by accident, and this is just one snapshot across the Medaltus portfolio.

The work going into Prime Day is what separates a good result from a great one: inventory positioning, bid strategy, budget pacing, all of it. We handle that so our brands don’t have to.

Learn more ➡️ https://www.medaltus.com/

02/07/2026

Prime Day ends and most brands exhale, but the best ones get to work.
The days after Prime Day are one of the biggest opportunity windows of the year, and most brands don’t treat them that way.

At Medaltus, the work doesn’t stop when the event does. The week after is where we focus on re-engaging shoppers who didn’t convert, refining listings based on what actually worked, accelerating reviews from new buyers, and setting up the next 90 days with clean data and a clear plan.

The brands that grow from Prime day are the ones who don’t stop when it ends.

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