Write On

01/06/2026

Happy National Pen Pal Day 💌

A reminder that before we had followers, friends lists, and group chats...

we had letters.

Actual paper.
Actual stamps.
Actual waiting.

And somehow the anticipation made it even sweeter.

There is something magical about receiving a handwritten letter. It says:

"I was thinking about you."

Not for three seconds while scrolling.
Not because an app reminded me.

But because I sat down and made time for you.

Honestly? That's still one of the most romantic things in the world. (And I don't just mean romantic-romantic.)

Bring back pen pals.
Bring back stationery.
Bring back the excitement of hearing the postman arrive.

Who's with me? 💌

31/05/2026

I downloaded an app this week and within 30 seconds it asked me to upgrade to Premium.

Premium.

For what?

You count steps.

Let's be realistic.

This week's essay is about:
📱 subscriptions
📺 streaming services
☁️ paying to access your own photos
🚗 parking apps
💸 and the increasingly expensive privilege of existing

At this point, I genuinely believe we're about six months away from Premium Oxygen.

The free version will include:
• buffering
• mild dizziness
• one complimentary sigh per day

New essay:

I Am One Subscription Away From Financial Ruin out now on Substack including free journal prompts.

Tell me the most ridiculous thing you've seen that now has a premium version.

Because I need to know I'm not suffering alone.

28/05/2026

There’s still something magical about opening your mailbox and finding something made with care instead of another notification. A handwritten note. A tiny surprise. A little moment of wonder tucked into an envelope. 💌

I can’t wait to send out the very first edition of Lucky Packet Post and bring a bit of snail mail joy back into the world. 🐌✨

Here’s to stationery lovers, rainy day rituals and the kind of post you actually look forward to receiving.

25/05/2026

24/05/2026

A company recently emailed me offering to turn me into a “major thought leader.”

For money.

Which is comforting because for a moment I worried success might require talent, consistency or emotional resilience.

Turns out all I needed was a payment plan.

This week’s essay is about:
-personal branding fatigue
- LinkedIn people announcing “exciting news” every 4 minutes and the fact that I dream of a slower, kinder life

Honestly?

I would just like:
- a sustainable nervous system
- good stationery and enough energy left to enjoy my life

Tell me the worst corporate phrase you’ve heard recently because I need to suffer collectively.

My latest essay with free journal prompts is out now via Substack. Subscribe for free at the link in my bio.

23/05/2026

To the very first Lucky Packet Post supporters - thank you from the bottom of my heart 💌✨

You didn’t just place an order… you stepped into a dream before it had fully taken shape. You said yes to something handmade, hopeful and a little bit magic and because of that, this tiny idea is now becoming real.

Every envelope I send is part of a bigger love letter to snail mail, stationery and slow, thoughtful connection across South Africa and you are the ones making it possible.

When you support a small business, you’re not just buying something - you’re becoming part of its story. You become a dream maker. 🤍

Thank you for being first. Thank you for trusting me. Thank you for helping me build this, one lucky packet at a time.

21/05/2026

Happy World Meditation Day 🧘🏻‍♀️

I used to think meditation meant becoming a perfectly calm, enlightened person who never overthinks awkward conversations from 2009.

Turns out it’s mostly:
– breathing
– noticing your thoughts
– getting distracted
– coming back
– and trying again gently

Which honestly feels like a pretty good metaphor for life.

In a world that profits from our overwhelm, choosing stillness can feel quietly rebellious.

Today I’m grateful for the moments that help me return to myself - deep breaths, journaling, music, long walks, prayer, silence, staring dramatically out the window like a Victorian heroine…

Whatever meditation looks like for you, I hope you find a few quiet moments inside the noise today. 🤍

19/05/2026

I think so many of us are waiting for life to become more certain before we allow ourselves joy.

We save the good perfume.
Keep the expensive candles untouched.
Leave notebooks half empty because we’re scared of “ruining” them.
Wait for the perfect moment that never really arrives.

But life is happening now.
In ordinary Tuesdays.
In messy handwriting.
In tea stains and crossed-out thoughts and pages filled imperfectly.

Dance in your kitchen.
Wear the new outfit.
Write in the notebook.

A beautiful life is rarely made of special occasions alone.
It’s built from tiny moments we finally decided were worth fully living.

18/05/2026

Oh hello there! If you're new here, I'd like to introduce myself. I’m Amy, the face behind Lucky Packet Post and Write On!

I’m a writer, narrative coach, stationery collector and someone who deeply believes that small rituals can help us survive hard seasons. I help people tell their stories, begin again creatively and remember that their inner world and voice matters.

Despite what you may see in this photo, I am an introvert which means it's taken over a decade to post something like this on the internet. I'm cringing at the thought and have rewritten this way too many times.

Let me take you to when this was taken way back in 2010. I was a student in Dublin with too many feelings, too many notebooks and apparently a very specific habit of posing outside post offices. How strange...

Sixteen years later and somehow my entire life has circled back to letters, stationery, storytelling and sending little parcels of comfort into the world. Destiny? Serendipity? A lifelong inability to walk past paper goods without becoming emotionally attached? Probably all three.

This little corner of the internet is filled with:
- letters and snail mail
- bookstores and rainy day walks
- creativity and healing
- notebooks waiting for brave first sentences
- a dark and twisty sense of humour
- art, poetry and a love of people and their stories
- the occasional existential crisis/bout of anxiety/imposter syndrome softened by tea and beautiful stationery

Lucky Packet Post was born from my love of old-fashioned connection. In a world that moves too fast, I wanted to create something slower. Something tactile. Something that feels like finding a letter addressed to your soul at the bottom of the pile of bills.

So if you’re new here: welcome. I’m really glad you found this corner of the internet. Pull up a chair and get comfy. There’s probably ink on my hands and washi tape stuck to my sleeve but you’re among friends here. 💌 Thanks for being here.

17/05/2026

This week I drove through one of the worst storms we’ve had in years to attend a conference on creativity.

On the way there, I passed hundreds of people walking to work in the dark.

Not because they wanted to.
Because they had no choice.

People walking kilometres in freezing rain and gale-force winds just to make it to another shift while the rest of society keeps screaming about “productivity” and “optimisation.”

Then later that same day I sat in a conference hall listening to people ask:
“How do I stop procrastinating?”
“What’s the quickest fix for creativity?”

And honestly?

The contrast nearly took me out.

This week’s essay is about:
– exhaustion
– adulthood
– capitalism
– pretending everything is normal and why I no longer think burnout is an individual failure

Also: thank you to everyone who purchased a Lucky Packet Post package 💌
Your snail mail bundles will be heading out at the end of the month and I’m already quietly planning July’s edition.

New essay:
Nobody Knows What They’re Doing Anymore with your free weekly journaling prompts out now via Substack. Link in images provided.