03/09/2026
HEALTHCARE INDUSTRY UPDATE:
**One Word Can Cross the Line**
We recently came across an important reminder for healthcare professionals in Dubai: the title you use publicly must accurately reflect your licence and professional status.
Under DHA medical advertising and social media standards, healthcare professionals and facilities must ensure that their content is accurate, ethical and not misleading. This includes using titles such as “Consultant” or “Specialist” only when they match the practitioner’s licensed designation.
The rules also extend to:
• Before-and-after images
• Patient videos and testimonials
• Social media promotions
• Claims about treatment results
• Influencer and promotional content
Your qualifications, licence and reputation have taken years to build, so make sure your online presence represents them correctly.
**In healthcare, one word can make a significant difference.**
Dr Expat supports healthcare professionals with licensing, upgrades, license transfers from one authority to another, recruitment for hospitals and clinics, and career opportunities for healthcare professionals across the UAE and GCC
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