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World Data Lab

Data scientists and experts producing relevant, personal, and actionable data: Creators of population We aim to make big data accessible to a wider audience.
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Our goal is to make data relevant, personal, tangible, and actionable. We believe that it can play an important role in understanding the social and economic developments of our time. Our hope is that people from all walks of life, in all ages and across all countries will explore a new perspective of their own life and find their own place in the world of today and tomorrow. Want to know more abo

ut World Data Lab, the team behind population.io? Visit www.worlddata.io or contact us at [email protected] :)

05/06/2026

For decades, the silver economy was shaped by one outsized force: the Boomers. The largest, wealthiest generation to reach retirement age in history.

Then Gen X started turning 60. By 2036, Gen X overtakes Boomers as the dominant silver spenders: $18T vs $15T. But for the next decade, both are in the market simultaneously. Two unusually large, unusually wealthy generations, overlapping at peak spending age, in categories from health and wellness to financial services to premium consumer goods.

On June 18, World Data Lab, NIQ, and Silver Economy break down where that spending is concentrated, which categories are being reshaped, and how brands should position themselves now.

Register: https://eu1.hubs.ly/H0vYXlK0

02/06/2026

What can press-on nails, turmeric, exosomes, and TikTok tell us about the future of consumer behavior?

In this episode of Data Talks, host Wolfgang Fengler sits down with Yarden Horwitz, one of the leading voices in beauty trend forecasting and consumer data analytics.

Yarden shares her journey from data analyst at Google to co-founding Spate, a company that helps brands identify emerging consumer trends before they become mainstream. Together, they explore how search data, TikTok, Instagram, Reddit, and AI are reshaping the way businesses understand consumers.

Watch: https://eu1.hubs.ly/H0vQtPx0
Listen: https://eu1.hubs.ly/H0vQtyz0

29/05/2026

Missed yesterday's World Consumer Outlook #10 webinar?

We walked through what the data actually shows about consumer spending after the oil shock. A severe scenario could hold back 40 million people from the middle class, but that's not the whole story:

→ 123 million new consumers are still expected in 2027
→ $3.2 trillion in new spending remains on the table
→ Asia drives 8 in 10 of those new consumers
→ Not all categories bend the same way

The slides are now available to download: https://eu1.hubs.ly/H0vKCzs0

28/05/2026

Today at 3pm CET | 9 AM EST.

In a severe scenario, the oil shock wipes out $2.2 trillion in consumer spending in 2026 — the equivalent of Italy's entire GDP.

Which categories break first? Which markets hold?

Join us live with World Bank Chief Economist Indermit Gill, Brookings Senior Fellow Homi Kharas, and McKinsey Global Institute's Anu Madgavkar as we take you through the data.

🔗 Register (free): https://eu1.hubs.ly/H0vHSTC0

27/05/2026

A severe global shock could wipe out $2.2 trillion in consumer spending by 2027, roughly the size of Italy's entire economy.

Our latest data, featured on Voronoi, maps three trajectories for global consumer expenditure through 2027: baseline growth, moderate disruption, and severe shock.

What does that mean for your market?

Join us for our webinar tomorrow, After the Oil Shock: What's Next for Consumer Spending, to find out.

Register now: https://eu1.hubs.ly/H0vFQ2H0

Explore the data: https://eu1.hubs.ly/H0vFC760

26/05/2026

This is World Data Lab.

We track the global consumer class: who they are, where they're growing, and what they're spending.

If you want to see it live, join us this Wednesday for the World Consumer Outlook #10: After the Oil Shock.

With World Bank Chief Economist Indermit Gill, McKinsey Global Institute Partner Anu Madgavkar, and Brookings Senior Fellow Homi Kharas, we'll take you inside what a macro shock does to consumer spending.

📅 Wednesday, 28 May · 3:00 pm CET / 9:00 am EST
👉 https://eu1.hubs.ly/H0vFhW50

22/05/2026

On May 28 (3pm CET / 9am EST), World Data Lab is hosting its 10th World Consumer Outlook, "After the Oil Shock: Consumer Spending in Turbulent Times".

• 123 million people will still enter the consumer class in 2027, adding $3.2 trillion in new spending
• The shock hit unevenly: some markets lost ground, others gained
• In a severe scenario, 40 million people could be held back from the middle class
• Asia and the West are now on fundamentally different growth trajectories

Register here: https://eu1.hubs.ly/H0vzsl20

21/05/2026

What happens to global consumer growth when oil prices double?

World Data Lab ran the numbers across three scenarios:

Pre-War trajectory: 118.8M new consumers ($13+/day)
Baseline: 112.6M
Adverse (oil +80%): 85.3M
Severe (oil +100%): 72.1M

That's 46.7M fewer new consumers in a single year under the severe scenario, nearly 40% below pre-war projections.

Full chart via : https://eu1.hubs.ly/H0vx6900

What does this mean for consumer spending strategy going forward? We're breaking it down live, register here: 🔗 https://eu1.hubs.ly/H0vx7qh0

19/05/2026

Gen X started turning 60 in 2025, and the generational handover driving the next wave of silver spending is already underway.

60+ consumers already account for $19T in global spending, and that figure is set to nearly double by 2036, adding more in absolute dollars than any other age group on earth.

On June 18, World Data Lab is bringing together NIQ and Silver Economy for a live session on where this opportunity is concentrating: which categories are being reshaped, which markets will see the fastest acceleration, and what businesses need to do about it now.

Spending Longer and Living More: Why Aging Consumers Will Shape Global Spending Through 2036
🗓️ June 18 · 4:00 PM CET / 10:00 AM EST

Speakers:
→ Rachel Bonsignore, VP Consumer Life, NIQ
→ Sherry Frey, VP Total Wellness, NIQ
→ Pedro Ros, Founder, Silver Economy
→ Regan Leggett, World Data Lab

Register: https://eu1.hubs.ly/H0vrf7G0

11/05/2026

If oil prices double in 2026, 40 million people fall out of the middle class.

On May 28th, World Data Lab is unpacking what that means for consumer spending — which spending categories face the steepest pressure, where resilience is emerging, and how to navigate forecasting when the picture is moving this fast.

📅 May 28th | Register: https://eu1.hubs.ly/H0vbH5c0

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