Thrive Lactation Consultants- Josie Plant RN IBCLC

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Josie Plant, Registered Nurse, BFHI Coordinator and educator, experienced in child and family health nursing, Paediatric nursing studies cert, IBCLC Lactation Consultant, Certified Babywearing Consultant

Day 1: World Breastfeeding Week.I would like to open this year's World Breastfeeding Week with a post on breastfeeding g...
31/07/2026

Day 1: World Breastfeeding Week.

I would like to open this year's World Breastfeeding Week with a post on breastfeeding grief.

Why?

This week can be confronting for many.
of the mothers and lactating parents (2010 study) who stopped breastfeeding in the first 6 weeks, "80% were not ready to do so, stopping for reasons outside of their personal control" (Brown, 2021).

What does outside personal control mean?
The short explanation: basically, all the factors that WABA - the World Alliance for Breastfeeding Action, are focusing on improving.

Breastfeeding/chestfeeding success is not solely about having enough milk or enough determination.

Breastfeeding/chestfeeding success IS ABOUT having systems, cultures and society supporting it every step of the way.

World Breastfeeding Week targets the barriers.
World Breastfeeding week can be triggering, because so many stop before they are ready, and with this comes grief and a range of other complicated and strong emotions.
World Breastfeeding week, however, brings attention to all the things that prevent families from achieving their feeding goals, in attempt to break down those barriers.

Breastfeeding/chestfeeding is really important to many. When there are challenges, it can be devastating.

I invite you to read this article by Professor Amy Brown, on breastfeeding grief, in preparation for the bombardment of messaging over the week ahead. Her book is also very insightful, if you are keen to learn more.

Whether you're experiencing breastfeeding grief, supporting someone through it, or simply want to know more, I hope this page helps. 

I just want to say, it's ok to get a second opinion.Although IBCLC's are the gold standard of lactation advice and suppo...
31/07/2026

I just want to say, it's ok to get a second opinion.

Although IBCLC's are the gold standard of lactation advice and support, we are all different.

We have different skillsets and areas of expertise and interests, depending on where we spend most of our time working. We have different capacity to assess and care plan, depending on the environment and time available for appointment duration. We look at cases through different lenses.

One care plan can look very different to the other.

Take this one for example for a mum experiencing ni**le trauma and feeding pain:

IBCLC no. 1 suspected low supply due to baby chomping at the end of the feed, when flow slowed, believing the flow was insufficient and therefore supply must be low. Care plan included reclined feeding, pumping for 24 hours to assess supply and attending GP for supply medication.

IBCLC no. 2 assessed the feed and considered the feeding and birthing history, completed an oral function assessment and concluded that supply was excellent (great nappy output, above average growth, requiring only one breast per feed, maintained on breastmilk). Concluded a suspected bottle flow preference, sensitive gag reflex and shallow latching. Care plan included paced bottle feeding, ni**le trauma care, deep latch strategies, reassurance of supply (no need for medication), reflex-based attachment, skin to skin, suck training and body work. Also included education on how pump output does not indicate supply and should not be used as an assessment tool for supply and the indicators for medication (which were not met).

I know, more conflicting advice. I get it, it's overwhelming.

Ask for a rationale....... "why do you think that?"
Does the rationale align with what you are experiencing.
When advice is conflicting, your gut and the explanations accompanying advice will guide you on what to do next.

It's ok to get a second opinion, and weigh up what will work for you.

It's also ok to give feedback to the IBCLC's you work with.... as an IBCLC who prioritises professional development and continuous improvement, I want to know if my care plans have not worked, and when they have.

Your IBCLC can help you overcome the breastfeeding/chestfeeding hurdles.As we are coming close to World Breastfeeding We...
30/07/2026

Your IBCLC can help you overcome the breastfeeding/chestfeeding hurdles.

As we are coming close to World Breastfeeding Week 2026, I have been reflecting on my role and how I contribute to the World Alliance for Breastfeeding Action's (WABA) activity objectives.

I have also been reflecting on the multiple factors that breastfeeding/chestfeeding success is up against. It's the IBCLC role to help families overcome all the hurdles ahead...... it shouldn't be this hard, but our modern-day environment no longer supports biological processes. In this world, it's hard to go it alone.

Find your IBCLC, get support, leap the hurdles confidently.

Is the cost of living crisis preventing you from accessing quality lactation care and support?The cost of living is impa...
23/07/2026

Is the cost of living crisis preventing you from accessing quality lactation care and support?

The cost of living is impacting many people. And at a time when maternity leave might mean reduced income, it can be harder than ever to pay for services.

Which I why I'm in the process of making it easier to access quality support.

You may be eligible to claim for lactation services via your health care fund (check with your individual level of cover and with your health fund provider), and I now have provider numbers/approved services for health fund rebates with some health funds.

My business phone is broken.But......You can still reach me through email and via website messages in the meantime. josi...
01/07/2026

My business phone is broken.
But......
You can still reach me through email and via website messages in the meantime.

[email protected]

Thrive with TLC!

Want to hear some stats?It takes 17 years for new scientific discoveries to enter mainstream practice.14% of studies are...
19/06/2026

Want to hear some stats?

It takes 17 years for new scientific discoveries to enter mainstream practice.

14% of studies are implemented.

60% of healthcare is in line with the evidence.

30% of health care is low value or waste.

10% of healthcare is causing harm.

not cool, right? we can do better.

Well, that's why it's important to champion change, notice the evidence and implement improvements.

This box signifies exactly that.
last year I initiated a project (in my BFHI role) to source smaller breast pump fl**ge sizes for hospitals.
This week, those smaller pump fl**ges are being distributed to 5 birthing hospitals after my order arrived!

Incorrect pump fl**ge sizes can do harm.
Most lactating parents fit smaller than what hospitals can provide.

I'm pleased to say that those 5 birthing sites will now have access to equipment that will minimise harm and adverse incidents.

I thank my management and team for enabling this project to be implemented, and valuing patient safety. Shout out to Cherished Parenting Services for great communication and a straightforward ordering process.

Today is the 5 year anniversary of my first ever Thrive Lactation Consultants client visit.Happy 5th birthday to my priv...
16/06/2026

Today is the 5 year anniversary of my first ever Thrive Lactation Consultants client visit.
Happy 5th birthday to my private practice!
I still feel so privileged to be invited into your homes and be part of supporting your breastfeeding and lactation relationships.

Does your baby really need a specialised allergy formula?Statistics are showing a trend for increased use of extensively...
02/06/2026

Does your baby really need a specialised allergy formula?

Statistics are showing a trend for increased use of extensively hydrolysed formula (EHF) and amino acid formula (AAF), doubling in the last 13 years (Mehta et al, 2022).
Yet, the anticipated need for use of these formulas have remained relatively stable.

So what's going on??

Chris Van Tulleken explains how the formula industry backs/funds/leads research and develops allergy information sources that drive decisions around formula choice. Industry representatives are also present on social media, reinforcing information.

Specialist formulas cost more.
Higher sale costs equal higher profit margins.
It is in 'industry' best interest for you to spend more on their products.

This information is part of what I'm working on for an education session about The Code of Marketing of Breast milk substitutes (WHO) and unethical marketing practices.

The graph is from Mehta et al, Trends in use of specialized formula for managing cow's milk allergy in young children, Clin Exp Allergy, 2022, 52: 839-847 https://onlinelibrary.wiley.com/doi/10.1111/cea.14180?msockid=31e6ac287e0467f02818b92d7f6466a7

The video snippet is from "The Problem with the Formula Milk Industry" YouTube, The BMJ. Watch the whole thing here: https://www.youtube.com/watch?v=THRNOTDe2WM

Find out more here: https://www.unicef.org.uk/babyfriendly/baby-friendly-resources/international-code-marketing-breastmilk-substitutes-resources/the-impact-of-infant-formula-marketing/

Some babies genuinely need dietary changes for their health, which may look like elimination diets (lactating parent) or specialised formula use. We need well trained health professionals free from influence of formula industry marketing strategies to enable best decision making. Unfortunately, formula marketing works. They wouldn't invest US$3-5 billion per year in marketing alone if it didn't work.

Where is your trusted diagnostic health professional getting their information from? If industry is funding the research and the information sources, and funding education for health professionals, how can that information possibly be unbiased and free from conflict of interest.

Who really chooses how babies are fed?

03/04/2026

I haven't posted for a while- between 3 jobs and studying 3 university diploma subjects (as well as being a mum, trying, and failing, with keeping up with the housework and landscaping my garden) you could say that social media posts have taken a lower priority.

But, I felt a compelling need to share some reflections.

I have been thinking a lot about a family I recently cared for. The baby hospitalised and having treatment for jaundice, poor feeding and weight loss >11%.

My reflections could be categorised:

Conflicting advice
It always sits with me how overwhelming it is for families to hear what I have to say after hearing something completely different from other health professionals. Then comes the cognitive overload of cramming in all the information in one go. Pump fl**ge fitting continues to be incorrect. decreasing the fl**ge size had an immediate positive effect on pump output.

Lack of information
When families are not told the basics, like volumes that babies thrive on, breastmilk being dynamic and changing across the day, breast-seeking reflexes and breastfeeding behaviours, they are not able to make choices that help baby to feed well. It's so frustrating and overwhelming for families to have to do a breastfeeding 101 cram session on top of everything else.

Holding space/Being with
As a younger person, emotions were confronting. I feel what others are feeling, so I would put up barriers to protect myself and not cry (or try to get the person to stop feeling what they were feeling). Today, I reflect on my own personal progress and how far I have come (14 years of dealing with an emotional topic and supporting mothers and lactating parents in their grief will do that).

When preparing for the next feed, I noticed a big sigh coming from mum. knowing I was opening up a bag of worms but not afraid of what was to come, I gave mum the opportunity to express those feelings. And then came the cry (to be expected under the circumstances). And I held space for those emotions to play out. Emotions that can be suppressed and held in the body. Emotions that create tension and impact on feeding.

Holding space and 'being with' is SO important in the lactation support role.
And then we worked through it, together.
I explain that the body protects itself. When an activity has been previously stressful, the body braces (TENSION) as it goes into protective mode. It is a subconscious process. But when we know that its happening, we can send "conscious thought" to the body to reassure and calm it.
We worked through some relaxation strategies pre-feed: breathing, soften the jaw, drop the shoulders.
Recognising, validating and providing strategies allows the body to prepare for a successful feed.
Ignoring these emotions to maintain my own comfort zone would have been detrimental for this mum.

Ni**le shields
Shields are a last resort in my practice (NEVER without a proper assessment). I believe that shields are overused and often a bandaid for underlying feeding issues that end up not being effectively addressed.

But they are a tool.

And for this dyad, was one of the rare times that I initiated this tool (with informed consent).
After assessing 2 feeds and utilising conservative strategies, I had identified that this baby was struggling to trigger a suck reflex. I hypothesised that some additional palate stimulation might help as the baby coped well with finger feeding.
Reluctantly, I started the shield, with a supply line.
I was so delighted when this little baby suckled at the breast, took the expressed milk via the supply line and continued to suck effectively after the supply line flow had stopped. Mum voiced how impressed she was with her baby, and it felt like major progress.
I stayed back 30 minutes after my shift had ended to see it through to the end.

I will not initiate a shield unless assessment and clinical picture warrants it. But this was one of those times when I was so happy to have a shield as a tool in my belt.
This was the happy ending after 3 challenging feeds.

Don't underestimate dads
The dad in this family unit admitted that he did not understand why breastfeeding was so important to mum when there was the option of pumping and bottling. He wanted to understand and he wanted to help but didn't know how. He was so present and so keen to learn. Once I explained the biology and psychology (and suggested further reading material: "Why Breastfeeding Grief and Trauma Matter"- Amy Brown), I felt he had better capacity for practical and emotional support. Dad's (and coparents) are such an important part of breastfeeding success.
We can't forget they too are on the journey.

This little family needed my time and energy.
Making a difference is the reward of the job.
The bonus was the gratitude expressed by mum and dad.

If you have read this far, thank you.
I just needed to send this reflection out to the universe.
Maybe it resonates with someone.
xx josie

Have you been fitted for pump fl**ges in hospital recently?Chances are, you may have been incorrectly sized.Today we are...
12/02/2026

Have you been fitted for pump fl**ges in hospital recently?
Chances are, you may have been incorrectly sized.

Today we are talking about the latest on pump fl**ge sizing.

In the birthing sites I work in, the Medela pump fl**ge sizing tool is still used. Medela pump fl**ges come in sizes 21mm through to 36mm.

This is a problem.

Research on sizing shows that most mothers/lactating parents will fit somewhere between a 15mm and 19mm. The Medela tool does not accommodate for the majority, so pump fl**ge sizes are almost always too big in the hospital environment.

My trusty silicone b***y has an average sized ni**le.
Even the smallest hole in the Medela sizing card is too big.
We no longer upsize or add mm to the size of the ni**le, as suggested on the Medela card.

So, keep in mind, even if you have been measured up, that measurement is restricted to the equipment that is available and the education of the health professional measuring you, and may not be a true reflection of your sizing.

Ni**les come in all different shapes and sizes, and if you do fit a larger size, you are still perfectly normal!

With my other hat on, as a BFHI (Baby Friendly Health Initiative) Coordinator, I am undertaking a quality improvement project to improve access to pump fl**ge sizes in hospitals and provide education to midwives in measuring accurately.

For more detailed information, the Babies in Common "Fl**ge Fits Guide" is a great resource.

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Adelaide, SA

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