08/06/2026
There’s been a lot of chatter on social media about lab-grown chocolate, hey? Given that chocolate is one of my favourite things, I thought it was an important topic to discuss. 🥰 The key issue for me is safety and transparency in our food supply.
Any novel technology, especially those intended for human consumption, whether in agriculture, pharmaceuticals, or food manufacturing, deserves extremely thorough, independent scrutiny before it goes to market. We expect solid investigations into the potential impacts on human health, the environment, and animal and plant ecosystems. I know in the past, I’ve just assumed that is always the case because it’s the right thing to do. 😅 Ahhh take me back to a time when I wasn’t so cynical.
We’ve seen enough examples across Big Food, Big Pharma and industrial agriculture over the years to understand that innovation is not always aligned with long-term human health. It’s about profit, innit?💰
Of course, there’s no need for us to be scared of new tech. I come from NZ, the land of innovation and early adoption, but consumers are more than justified in asking questions of food manufacturers, expecting transparency, and preferring that the things we put in our bodies won’t do us any harm (without our knowledge).
Cacao is amazing. A true super food, if you think about it. It’s ideally produced through fair trade with minimal processing or adding of s**tty inferior ingredients. (Like the crap in the purple packets 🤨) I was looking at the chocolate I buy and realised that those of us who already choose chocolate based on those principles are unlikely to be the target market for heavily engineered or ultra-processed alternatives in the first place.
As with most things, it’s a case of buyer beware. We, the consumers, have to make sure that innovation doesn’t come at the expense of transparency, ecological integrity, and human health. I’ll continue to buy from Whitaker’s, Pana and small companies that are committed to integrity and quality. We can also make our own and know exactly what’s in it! 🫶🏽